oats Trends

Highlights

Top 4 restaurant dishesSee More Most popular oats dishes in restaurants
#1 OATS
Broken Coconut (New York, New York)
@broken.coconut

$8.00

#2 BONANZA OVERNIGHT OATS
The Hanging Tree Cafe (Pueblo, Colorado)
@thehangingtreecafe

$6.00

#3 HOT PROTEIN OATS
Project Juice (Berkeley, California)
@healthyyyybites

$7.45

#4 RAINY DAY OATS
Green City Smoothies (Portland, Oregon)
@greencitysmoothies

$6.00

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with oats
#1almond breeze
#2pie apples
#3juice
#4salad
80.43%
#5matcha
70.88%
#6cocoa
66.00%
#7nut butter
52.17%
#8whey
42.28%
#9milk
25.68%
#10cookies
24.74%
Restaurants Percentage of restaurants that serve oats

0.4%

605 of 152,871 Restaurants

Top dish:
Oats

Online Recipes Percentage of all online oats recipes

0.34%

4,925 of 1,431,592 Recipes

Top recipe:
Cinnamon Bun Overnight Oats

Overview

oats Growth Over Time How oats has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.050.10.150.20.250.30.350.40.45
Year Over Year OATS growth or decline vs one year ago
-2.03%
Yearly Eating Frequency Average yearly consumption of oats per consumer
2.75
Share of Plate The percentage of the average American diet that oats represents
Eat in vs Eat out The popularity of oats at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve oats

0.4%

605 of 152,871 Restaurants

Top dish:
Oats

Online Recipes Percentage of all online oats recipes

0.34%

4,925 of 1,431,592 Recipes

Top recipe:
Cinnamon Bun Overnight Oats

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for oats, as well as the food and beverage combinations trending and fading over the past year

grains Trends Highlights the most popular grains ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oatmeal
80.66%
#2granola
13.89%
#3oat
3.39%
#4quinoa
2.05%
Fastest Rising grains Ingredients
#1oat
21.82%
#2granola
0.62%
Fastest Falling grains Ingredients
#1quinoa
32.44%
#2oatmeal
1.67%
See more grains trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
55.35%
#2cinnamon
19.44%
#3cacao
7.59%
#4vanilla
4.77%
#5pumpkin spice
4.7%
#6matcha
3.25%
#7cocoa
2.67%
#8turmeric
2.24%
Fastest Rising spices and herbs Ingredients
#1matcha
70.88%
#2cocoa
66.00%
#3pumpkin spice
22.01%
Fastest Falling spices and herbs Ingredients
#1cacao
35.55%
#2vanilla
27.96%
#3chocolate
23.03%
#4cinnamon
12.95%
#5turmeric
8.7%
See more spices and herbs trends
condiments Trends Highlights the most popular condiments ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
53.77%
#2honey
15.67%
#3almond butter
14.29%
#4nut butter
6.75%
#5maple syrup
6.35%
#6jam
2.08%
#7sun butter
1.09%
Fastest Rising condiments Ingredients
#1sun butter
#2jam
81.09%
#3nut butter
52.17%
#4almond butter
24.03%
#5peanut butter
1.33%
Fastest Falling condiments Ingredients
#1honey
38.13%
#2maple syrup
15.02%
See more condiments trends
fruits Trends Highlights the most popular fruits ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1blueberries
22.7%
#2strawberries
19.69%
#3raspberries
10.76%
#4bananas
10.24%
#5apple
8.66%
#6dates
7.35%
#7pomegranate
3.94%
#8pie apples
3.67%
#9blackberries
3.41%
#10berries
3.15%
#11peaches
2.62%
#12cranberries
2.36%
#13figs
1.05%
#14kiwi
0.26%
#15mango
0.13%
Fastest Rising fruits Ingredients
#1pie apples
#2peaches
71.93%
#3strawberries
18.99%
#4blackberries
9.56%
#5berries
1.62%
Fastest Falling fruits Ingredients
#1cranberries
60.23%
#2pomegranate
48.13%
#3figs
41.52%
#4kiwi
34.17%
#5mango
29.63%
#6dates
25.97%
#7bananas
16.13%
#8apple
14.74%
#9blueberries
13.95%
#10raspberries
0.4%
See more fruits trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
44.38%
#2chia
30.48%
#3almonds
13.2%
#4flaxseed
8.57%
#5walnuts
3.37%
Fastest Falling nuts and seeds Ingredients
#1almonds
33.83%
#2chia
31.93%
#3walnuts
26.37%
#4flaxseed
19.59%
#5coconut
15.76%
See more nuts and seeds trends
beverages Trends Highlights the most popular beverages ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
46.48%
#2coffee
39.45%
#3tea
6.57%
#4juice
4.89%
#5almond breeze
2.6%
Fastest Rising beverages Ingredients
#1almond breeze
#2juice
Fastest Falling beverages Ingredients
#1tea
40.06%
#2smoothie
23.57%
#3coffee
5.01%
See more beverages trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
17.45%
#2cookies
11.34%
#3bread
11.17%
#4pancakes
10.47%
#5banana bread
9.6%
#6dark chocolate
9.42%
#7protein powder
6.28%
#8sugar
5.24%
#9caramel
5.24%
#10muffins
5.24%
#11chocolate chips
4.01%
#12pie
3.49%
#13biscuits
1.05%
Fastest Rising bakery and desserts Ingredients
#1pie
#2chocolate chips
46.85%
#3sugar
45.25%
#4cookies
24.74%
#5cake
19.31%
#6banana bread
10.67%
#7dark chocolate
2.92%
Fastest Falling bakery and desserts Ingredients
#1protein powder
43.98%
#2muffins
27.12%
#3bread
25.14%
#4pancakes
14.75%
#5biscuits
12.85%
#6caramel
1.04%
See more bakery and desserts trends
dairy Trends Highlights the most popular dairy ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1yogurt
36.08%
#2greek yogurt
19.6%
#3milk
17.9%
#4whey
11.93%
#5oat milk
7.39%
#6cheese
7.1%
Fastest Rising dairy Ingredients
#1cheese
#2whey
42.28%
#3oat milk
42.28%
#4milk
25.68%
#5yogurt
11.42%
Fastest Falling dairy Ingredients
#1greek yogurt
11.47%
See more dairy trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1almond milk
53.68%
#2salad
15.34%
#3eggs
12.88%
#4ice cream
12.58%
#5fruit salad
5.52%
Fastest Rising perishables and prepared Ingredients
#1fruit salad
#2salad
80.43%
#3almond milk
13.38%
#4ice cream
7.21%
Fastest Falling perishables and prepared Ingredients
#1eggs
17.73%
See more perishables and prepared trends
vegetables Trends Highlights the most popular vegetables ingredients with oats, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
80.25%
#2spinach
19.75%
Fastest Rising vegetables Ingredients
#1pumpkin
14.23%
#2spinach
7.41%
See more vegetables trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose oats compared to all other dishes
fitness
92.32%
weight loss
11.70%
clean eating
11.44%
Diets Over Time The dietary references with oats over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.52527.53032.5
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free
See more diets insights

Restaurant Analysis

A look at the most popular oats dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve oats

0.4%

Cuisine Penetration The most popular restaurant cuisine to feature oats

american restaurant

25%
oats Pricing Analysis Average price of oats across the variously priced restaurants, from cheapest to most expensive
$6.72$4.9$6.99$9.67$10.77AVG$$$$$$$$$$
Most Popular oats Dishes The most notable variations of oats served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Oats Broken CoconutNew YorkNew York
#2 Bonanza Overnight Oats The Hanging Tree CafePuebloColorado
#3 Hot Protein Oats Project JuiceBerkeleyCalifornia
#4 Rainy Day Oats Green City SmoothiesPortlandOregon
#5 Apple Cinnamon Oats Pancakes Northvale Classic DinerNorthvaleNew Jersey
#6 Sweet Salty Oats Bowl LB KitchenPortlandMaine
#7 Steel Cut Oats Fowl and FodderToledoOhio
#8 Overnight Oats Breakfast Bowl Mother JuiceCambridgeMassachusetts
#9 Sassy Savory Oats Bowl LB KitchenPortlandMaine
#10 Patient Turmeric Chia Overnight Oats Gratitude Beverly HillsBeverly HillsCalifornia
Menu Items How many total instances of oats found in restaurants across the country
794
Dish Count Per Menu The average number of oats variations on a restaurant's menu
1.31
See competition analysis

Home Cooking

Highlighting the leading online oats recipes and their penetration

Recipe Count How many online recipes exist for oats
4,925
Used As Ingredient How many online recipes use oats as an ingredient
4,516
Top Online Recipes The most notable variations of oats recipes found online, and how they have performed over the past year
1

Cinnamon Bun Overnight Oats from With Salt and Wit

2

Apple Cinnamon Overnight Oats from MOMables® - Good Food. Plan on it!

3

Healthy Caramel Macchiato Overnight Dessert Oats from dessertswithbenefits.com

4

Apple Cinnamon Overnight Oats from Jar Of Lemons

5

Coconut Cream Pie Chia Overnight Oats from Flavor the Moments

6

Easy Overnight Oats from Damn Delicious

7

Chunky Monkey Overnight Oats from One Lovely Life

8

Strawberry Vanilla Overnight Oats from Make Healthy Easy

9

Chai Spiced Chia Overnight Oats from Flavor the Moments

10

Blueberry Banana Overnight Oats from Organize Yourself Skinny

11

Vanilla Blueberry Overnight Oats from Fitful Focus

See more cooking insights