oats Trends

Highlights

Top 4 restaurant dishesSee More
#1 GRANOLA
Raleigh Raw (Raleigh, North Carolina)
Top rising variationsSee More
#1cinnamon
73.89%
#2chocolate
67.18%
#3chia
64.75%
#4blueberry
59.54%
#5smoothie
58.90%
#6raspberry
56.16%
#7milk
54.45%
#8cocoa
52.63%
#9banana
49.59%
#10coffee
45.53%
Restaurants

9.56%

14,731 of 154,111 Restaurants
Online Recipes

4.07%

31,698 of 779,374 Recipes

Overview

Growth Over Time
Aug '17Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '1800.050.10.150.20.250.30.350.40.450.50.550.6
Year Over Year
-7.34%
Posts Per User
2.62
Share of Plate
Eat in vs Eat out
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants

9.56%

14,731 of 154,111 Restaurants
Online Recipes

4.07%

31,698 of 779,374 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for oats, as well as the food and beverage combinations trending and fading over the past year

drink Trends
Top drink Ingredients
#1smoothie
1.42%
#2coffee
0.21%
Fastest Rising drink Ingredients
#1smoothie
58.90%
#2coffee
45.53%
produce Trends
Top produce Ingredients
#1banana
7.14%
#2blueberry
6.13%
#3raspberry
4.17%
#4blackberry
3.99%
#5dates
3.20%
#6fig
2.37%
#7strawberry
1.84%
#8peach
1.78%
#9grape
0.85%
Fastest Rising produce Ingredients
#1blackberry
76.41%
#2blueberry
59.54%
#3raspberry
56.16%
#4banana
49.59%
#5fig
27.92%
#6peach
24.85%
#7grape
20.32%
#8strawberry
14.71%
Fastest Falling produce Ingredients
#1dates
5.68%
baking spices Trends
Top baking spices Ingredients
#1cinnamon
3.96%
#2cocoa
1.49%
#3chocolate
0.73%
#4vanilla
0.62%
#5caramel
0.29%
Fastest Rising baking spices Ingredients
#1cinnamon
73.89%
#2chocolate
67.18%
#3vanilla
57.38%
#4cocoa
52.63%
Fastest Falling baking spices Ingredients
#1caramel
47.56%
dairy Trends
Top dairy Ingredients
#1yoghurt
3.93%
#2milk
0.80%
Fastest Rising dairy Ingredients
#1milk
54.45%
Fastest Falling dairy Ingredients
#1yoghurt
68%
nut & seed Trends
Top nut & seed Ingredients
#1chia
6.27%
#2coconut
2.12%
#3hazelnut
0.98%
Fastest Rising nut & seed Ingredients
#1chia
64.75%
#2coconut
2.18%
Fastest Falling nut & seed Ingredients
#1hazelnut
68.24%
condiment Trends
Top condiment Ingredients
#1honey
1.69%
Fastest Rising condiment Ingredients
#1honey
3.90%
breakfast food Trends
Top breakfast food Ingredients
#1oatmeal
24.52%
#2granola
5.15%
#3muesli
3.50%
Fastest Rising breakfast food Ingredients
#1oatmeal
32.60%
Fastest Falling breakfast food Ingredients
#1muesli
122.92%
#2granola
30.17%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators
snack
1.64x
protein
1.62x
clean eating
1.09x
Diets Over Time
Aug '17Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '1800.1250.250.3750.50.6250.750.87511.1251.251.3751.51.6251.751.875
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free

Restaurant Analysis

A look at the most popular oats dishes served in restaurants, their price points, and popularity

Restaurant Penetration

9.56%

Restaurant Category

fast food restaurant

33%
Pricing Analysis
$5.53$4.21$6.08$8.45$6.97AVG$$$$$$$$$$
Popular Dishes
DISH NAMERESTAURANTCITYSTATE
#1 Granola Raleigh RawRaleighNorth Carolina
Total Dish Count
28,680
Dish Count Per Menu
1.93

Home Cooking

Highlighting the leading online oats recipes and their penetration

Recipe Count
3,760
Used As Ingredient
31,311
Leading Online Recipes
#1

Oatmeal Cranberry Pecan Cookies from uprootfromoregon.com

#2

Healthy Caramel Macchiato Overnight Dessert Oats from dessertswithbenefits.com

#3

Oatmeal Energy Bites from Hip2Save

#4

Peanut Butter Oatmeal Cookies from Just so Tasty

#5

Vanilla Blueberry Overnight Oats from Fitful Focus

#6

Brownie Batter Overnight Protein Oats from Running on Real Food

#7

Maple, Brown Sugar and Cinnamon Overnight Oats from Evolving Table