milk Trends

Highlights

Top 4 restaurant dishesSee More Most popular milk dishes in restaurants
#1 CEREAL MILK SHAKE
Milk Bar Nolita (Nyc, New York)
@anipat5675

$6.00

#2 CHEESE MOUSSE CEYLON MILK TEA
Motto Tea Cafe (Pasadena, California)
@mottoteacafe

$4.60

#3 GHIRARDELLI MILK HOT FUDGE
Ghiradelli Ice Cream Bar (San Francisco, California)
@nlitend1

$11.95

#4 BUTTER MILK BISCUIT
Cheeky Sandwiches (New York, New York)
@xiaolongals

$3.50

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with milk
#1chicken wings
#2brown sugar
#3sun butter
#4stout
#5whey protein
#6cheddar
#7steak
#8cauliflower
#9pie apples
#10almond breeze
Restaurants Percentage of restaurants that serve milk

17.07%

26,097 of 152,871 Restaurants

Top dish:
Cereal Milk Shake

Online Recipes Percentage of all online milk recipes

0.39%

5,538 of 1,431,592 Recipes

Top recipe:
Vanilla Rose Moon Milk

Overview

milk Growth Over Time How milk has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.250.50.7511.25
Year Over Year MILK growth or decline vs one year ago
23.61%
Yearly Eating Frequency Average yearly consumption of milk per consumer
2.55
Share of Plate The percentage of the average American diet that milk represents
Eat in vs Eat out The popularity of milk at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve milk

17.07%

26,097 of 152,871 Restaurants

Top dish:
Cereal Milk Shake

Online Recipes Percentage of all online milk recipes

0.39%

5,538 of 1,431,592 Recipes

Top recipe:
Vanilla Rose Moon Milk

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for milk, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
34.95%
#2smoothie
30.88%
#3tea
18.25%
#4green tea
4.67%
#5espresso
4.55%
#6juice
2.93%
#7water
1.44%
#8almond breeze
0.9%
#9black tea
0.9%
#10matcha green tea
0.54%
Fastest Rising beverages Ingredients
#1matcha green tea
#2almond breeze
#3black tea
60.89%
#4tea
22.22%
Fastest Falling beverages Ingredients
#1smoothie
27.66%
#2juice
22.15%
#3water
13.17%
#4coffee
11.15%
#5espresso
7.64%
#6green tea
7.13%
See more beverages trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
53.67%
#2matcha
13.84%
#3cinnamon
6.08%
#4vanilla
6.01%
#5cacao
3.84%
#6tapioca
3.7%
#7turmeric
3.56%
#8pumpkin spice
2.52%
#9cocoa
2.52%
#10ginger
2.45%
#11lavender
0.84%
#12saffron
0.56%
#13pepper
0.42%
Fastest Rising spices and herbs Ingredients
#1lavender
#2saffron
73.66%
#3tapioca
51.08%
#4pumpkin spice
45.31%
#5cacao
7.45%
#6matcha
5.60%
#7turmeric
0.57%
Fastest Falling spices and herbs Ingredients
#1pepper
37.84%
#2vanilla
34.04%
#3chocolate
31.4%
#4cinnamon
25.88%
#5ginger
25.01%
#6cocoa
7.17%
See more spices and herbs trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
24.95%
#2sugar
14.2%
#3pastry
9.43%
#4bread
8.92%
#5cookies
7.2%
#6caramel
5.88%
#7toast
5.68%
#8candy
5.38%
#9chia pudding
5.27%
#10pudding
5.17%
#11brown sugar
1.62%
#12protein powder
1.52%
#13flour
1.52%
#14biscuits
1.01%
#15dulce de leche
0.91%
#16tart
0.91%
#17scones
0.2%
#18croissants
0.2%
Fastest Rising bakery and desserts Ingredients
#1brown sugar
#2scones
#3dulce de leche
78.00%
#4tart
73.66%
#5protein powder
67.46%
#6chia pudding
11.78%
Fastest Falling bakery and desserts Ingredients
#1croissants
60.55%
#2flour
47.9%
#3pudding
43.34%
#4biscuits
36.32%
#5candy
36.02%
#6bread
32.79%
#7toast
28.84%
#8cookies
20.22%
#9cake
19.2%
#10pastry
18.78%
#11sugar
17.07%
#12caramel
10.54%
See more bakery and desserts trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
63.18%
#2curry
9.37%
#3salad
5.84%
#4eggs
5.73%
#5ice
5.18%
#6chicken wings
2.87%
#7tofu
2.76%
#8hamburger
1.65%
#9popcorn
0.88%
#10fruit salad
0.77%
#11mashed potatoes
0.77%
#12bone broth
0.55%
#13tacos
0.44%
Fastest Rising perishables and prepared Ingredients
#1chicken wings
#2bone broth
#3fruit salad
#4eggs
27.69%
#5ice
22.52%
Fastest Falling perishables and prepared Ingredients
#1tofu
45.3%
#2popcorn
37.84%
#3hamburger
30.03%
#4tacos
29.21%
#5salad
18.77%
#6curry
15.8%
#7ice cream
11.3%
#8mashed potatoes
9.55%
See more perishables and prepared trends
grains Trends Highlights the most popular grains ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oatmeal
31.75%
#2oats
29.45%
#3pasta
13.8%
#4granola
12.88%
#5rice
8.9%
#6quinoa
3.22%
Fastest Rising grains Ingredients
#1pasta
4.20%
#2oatmeal
3.67%
Fastest Falling grains Ingredients
#1quinoa
49.76%
#2rice
41.22%
#3granola
12.98%
#4oats
6.08%
See more grains trends
meat Trends Highlights the most popular meat ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
27.6%
#2bacon
23.96%
#3beef
20.05%
#4steak
15.1%
#5pork
9.11%
#6lamb
4.17%
Fastest Rising meat Ingredients
#1lamb
#2steak
#3bacon
87.23%
#4beef
31.41%
Fastest Falling meat Ingredients
#1pork
41.04%
#2chicken
31.3%
See more meat trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
67.42%
#2chia
22.38%
#3almonds
10.2%
Fastest Falling nuts and seeds Ingredients
#1chia
31.08%
#2almonds
26.74%
#3coconut
14.2%
See more nuts and seeds trends
condiments Trends Highlights the most popular condiments ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
39.14%
#2honey
24.16%
#3nutella
18.35%
#4almond butter
11.01%
#5maple syrup
6.12%
#6sun butter
1.22%
Fastest Rising condiments Ingredients
#1sun butter
#2almond butter
8.10%
Fastest Falling condiments Ingredients
#1maple syrup
44.18%
#2nutella
37.46%
#3honey
35.79%
#4peanut butter
17.4%
See more condiments trends
dairy Trends Highlights the most popular dairy ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream
39.16%
#2yogurt
30.77%
#3butter
19.58%
#4cheddar
3.85%
#5whey
3.85%
#6whey protein
2.8%
Fastest Rising dairy Ingredients
#1whey protein
#2cheddar
#3whey
65.77%
Fastest Falling dairy Ingredients
#1cream
31.17%
#2yogurt
30.84%
#3butter
11.98%
See more dairy trends
fruits Trends Highlights the most popular fruits ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
29.3%
#2blueberries
24.22%
#3pineapple
12.5%
#4bananas
11.72%
#5lemon
10.94%
#6kiwi
7.81%
#7pie apples
3.52%
Fastest Rising fruits Ingredients
#1pie apples
Fastest Falling fruits Ingredients
#1kiwi
32.16%
#2bananas
27.83%
#3strawberries
19.87%
#4pineapple
12.55%
#5blueberries
11.23%
#6lemon
5.11%
See more fruits trends
vegetables Trends Highlights the most popular vegetables ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
31.6%
#2spinach
22.08%
#3greens
21.21%
#4kale
13.42%
#5cauliflower
7.79%
#6mushrooms
3.9%
Fastest Rising vegetables Ingredients
#1cauliflower
#2mushrooms
87.43%
#3pumpkin
6.72%
Fastest Falling vegetables Ingredients
#1greens
53.48%
#2spinach
18.37%
#3kale
11.2%
See more vegetables trends
alcohol Trends Highlights the most popular alcohol ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
47.76%
#2rose
32.84%
#3stout
13.43%
#4beer
5.97%
Fastest Rising alcohol Ingredients
#1stout
#2beer
80.13%
#3rose
3.43%
Fastest Falling alcohol Ingredients
#1wine
1.76%
See more alcohol trends
seafood Trends Highlights the most popular seafood ingredients with milk, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
Fastest Rising seafood Ingredients
#1fish
30.24%
See more seafood trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose milk compared to all other dishes
fitness
34.58%
weight loss
5.57%
clean eating
5.20%
Diets Over Time The dietary references with milk over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.525
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free
See more diets insights

Restaurant Analysis

A look at the most popular milk dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve milk

17.07%

Cuisine Penetration The most popular restaurant cuisine to feature milk

fast food restaurant

15%
milk Pricing Analysis Average price of milk across the variously priced restaurants, from cheapest to most expensive
$3.75$3.09$3.99$6.35$11.44AVG$$$$$$$$$$
Most Popular milk Dishes The most notable variations of milk served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Cereal Milk Shake Milk Bar NolitaNycNew York
#2 Cheese Mousse Ceylon Milk Tea Motto Tea CafePasadenaCalifornia
#3 Ghirardelli Milk Hot Fudge Ghiradelli Ice Cream BarSan FranciscoCalifornia
#4 Butter Milk Biscuit Cheeky SandwichesNew YorkNew York
#5 Cheesy Milk Hot Soup Tasty Pot - San JoseSan JoseCalifornia
#6 Cereal Milk Mix Milk Bar MidtownNew YorkNew York
#7 Taro Milk Tea Volcano Tea HouseAuroraColorado
#8 Milk Bar Granola Milk BarNew YorkNew York
#9 B Shredded Porkpork Skin Egg Rolls Coconut Milk Rice The Golden Deli GroupSan GabrielCalifornia
#10 Cereal Milk Affogato Milk Bar NolitaNycNew York
Menu Items How many total instances of milk found in restaurants across the country
57,593
Dish Count Per Menu The average number of milk variations on a restaurant's menu
2.21
See competition analysis

Home Cooking

Highlighting the leading online milk recipes and their penetration

Recipe Count How many online recipes exist for milk
5,538
Used As Ingredient How many online recipes use milk as an ingredient
4,207
Top Online Recipes The most notable variations of milk recipes found online, and how they have performed over the past year
1

Vanilla Rose Moon Milk from Let's Eat Cake

2

Hot Milk Cake from Taste of Home

3

Creamy Coconut Milk Meatballs from I Heart Umami

4

Healthy Breakfast Quinoa with Coconut Milk and Apples from Andie Mitchell

5

Breakfast Quinoa w/ Chai-Spiced Almond Milk + Cinnamon from Well and Full

6

Smoky Coconut Milk Braised Chicken from JoyfulHealthyEats

7

Thai Coconut Milk Cauliflower Soup (Vegan, Paleo, Whole30) from Sweet Lizzy

8

Sweetened Condensed Coconut Milk (a dairy free alternative) from Savory Lotus

9

Thai Pumpkin Soup with Coconut Milk (vegan) from Delicious Everyday

10

Almond Milk Banana Oatmeal Smoothie from On Sutton Place

See more cooking insights