matcha Trends

Highlights

Top 4 restaurant dishesSee More
#1 MATCHA BOWL
Energize (Boston, Massachusetts)
#2 MATCHA HORCHATA
True Food Kitchen (Santa Monica, California)
#3 ICED MATCHA LEMONADE
Raleigh Raw (Raleigh, North Carolina)
#4 ORGANIC MATCHA SPANISH LATTE SWEET
Voltaire Coffee House (San Jose, California)
Top rising variationsSee More
#1rice
85.00%
#2nutella
82.34%
#3rose
77.04%
#4oreo
76.22%
#5cookie
72.83%
#6coffee
72.38%
#7almond milk
69.35%
#8cream
67.67%
#9chicken
66.52%
#10miso
59.63%
Restaurants

0.55%

848 of 152,953 Restaurants
Online Recipes

0.09%

749 of 833,045 Recipes

Overview

Growth Over Time
Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '1800.10.20.30.40.50.60.7
Year Over Year
29.21%
Posts Per User
2.18
Share of Plate
Eat in vs Eat out
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants

0.55%

848 of 152,953 Restaurants
Online Recipes

0.09%

749 of 833,045 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha, as well as the food and beverage combinations trending and fading over the past year

vegetable Trends
Top vegetable Ingredients
#1green tea
36.79%
#2lychee
3.66%
#3cacao
1.40%
#4peach
0.88%
#5avocado
0.88%
#6soy free
0.84%
#7mint
0.71%
#8greens
0.54%
#9ginger
0.45%
#10veggie
0.39%
#11kale
0.34%
#12mushroom
0.26%
#13aguacate
0.19%
#14veggy
0.16%
Fastest Rising vegetable Ingredients
#1kale
63.24%
#2greens
50.63%
#3peach
46.02%
#4lychee
41.11%
#5green tea
40.61%
#6ginger
30.07%
#7avocado
23.99%
#8soy free
14.39%
Fastest Falling vegetable Ingredients
#1cacao
71.33%
#2mushroom
63.6%
#3mint
51.62%
#4aguacate
29.44%
#5veggy
26.68%
#6veggie
21.54%
bread & baked goods Trends
Top bread & baked goods Ingredients
#1dessert
6.57%
#2crepe
4.09%
#3croissant
3.39%
#4waffle
3.09%
#5pudding
2.41%
#6cake
1.86%
#7pancake
1.84%
#8cheesecake
1.84%
#9marshmallow
1.81%
#10scone
1.43%
#11pastry
1.25%
#12biscuit
0.84%
#13banana bread
0.78%
#14carrot cake
0.66%
#15chocolate cake
0.37%
#16pie
0.30%
Fastest Rising bread & baked goods Ingredients
#1pie
#2chocolate cake
88.09%
#3pancake
76.33%
#4cheesecake
54.92%
#5carrot cake
53.87%
#6dessert
44.27%
#7cake
20.84%
#8waffle
13.76%
#9crepe
12.61%
Fastest Falling bread & baked goods Ingredients
#1biscuit
21.75%
#2scone
17.28%
#3croissant
16.16%
#4banana bread
13.11%
#5pastry
9.48%
#6pudding
3.85%
#7marshmallow
0.34%
fruit Trends
Top fruit Ingredients
#1strawberry
2.74%
#2raspberry
2.28%
#3blueberry
1.80%
#4berry
1.72%
#5banana
1.57%
#6blackberry
1.19%
#7lemon
0.97%
#8kiwi
0.78%
#9cherry
0.62%
#10fruits
0.46%
#11fruit
0.42%
#12watermelon
0.35%
#13apple
0.32%
#14pineapple
0.31%
Fastest Rising fruit Ingredients
#1apple
62.29%
#2strawberry
53.12%
#3banana
41.10%
#4blueberry
31.52%
#5raspberry
27.19%
#6cherry
26.99%
#7berry
19.60%
#8lemon
0.65%
#9blackberry
0.44%
Fastest Falling fruit Ingredients
#1fruit
50.6%
#2watermelon
29.26%
#3kiwi
20.33%
#4pineapple
16%
#5fruits
15.88%
fridge Trends
Top fridge Ingredients
#1ice cream cone
4.08%
#2almond milk
3.37%
#3ice cream
3.25%
#4vanilla ice cream
1.31%
#5france toast
0.52%
#6tofu
0.40%
Fastest Rising fridge Ingredients
#1almond milk
69.35%
#2ice cream
55.22%
Fastest Falling fridge Ingredients
#1france toast
70.1%
#2ice cream cone
39.2%
#3vanilla ice cream
35.11%
#4tofu
33.99%
baking spices Trends
Top baking spices Ingredients
#1white chocolate
2.50%
#2whip cream
2.07%
#3vanilla
1.75%
#4cocoa
0.93%
#5dark chocolate
0.92%
#6sprinkle
0.90%
#7chocolate
0.77%
#8gluten free
0.63%
#9frosting
0.51%
#10cinnamon
0.47%
Fastest Rising baking spices Ingredients
#1dark chocolate
66.57%
#2chocolate
39.77%
#3gluten free
24.60%
#4cocoa
22.15%
#5whip cream
8.28%
#6vanilla
6.01%
Fastest Falling baking spices Ingredients
#1white chocolate
71.07%
#2sprinkle
48.58%
#3cinnamon
14.68%
#4frosting
0.61%
nut & seed Trends
Top nut & seed Ingredients
#1almond
3.34%
#2chia
2.97%
#3cashew
1.55%
#4coconut
1.37%
#5pistachio
1.20%
#6nuts
0.71%
Fastest Rising nut & seed Ingredients
#1coconut
59.36%
#2nuts
17.93%
#3chia
7.00%
#4cashew
1.97%
Fastest Falling nut & seed Ingredients
#1almond
25.81%
#2pistachio
6.67%
condiment Trends
Top condiment Ingredients
#1jelly
1.87%
#2miso
0.77%
#3honey
0.73%
#4nutella
0.48%
Fastest Rising condiment Ingredients
#1nutella
82.34%
#2miso
59.63%
#3honey
43.98%
Fastest Falling condiment Ingredients
#1jelly
13.97%
snack Trends
Top snack Ingredients
#1oreo
2.33%
#2cookie
1.33%
Fastest Rising snack Ingredients
#1oreo
76.22%
#2cookie
72.83%
drink Trends
Top drink Ingredients
#1smoothie
1.98%
#2coffee
0.89%
#3juice
0.62%
Fastest Rising drink Ingredients
#1coffee
72.38%
#2smoothie
7.08%
Fastest Falling drink Ingredients
#1juice
49.13%
pasta & grain Trends
Top pasta & grain Ingredients
#1oats
0.80%
#2dumpling
0.50%
#3noodle
0.45%
#4rice
0.17%
Fastest Rising pasta & grain Ingredients
#1rice
85.00%
#2dumpling
55.15%
#3oats
25.40%
Fastest Falling pasta & grain Ingredients
#1noodle
38.38%
dairy Trends
Top dairy Ingredients
#1cream
1.39%
Fastest Rising dairy Ingredients
#1cream
67.67%
breakfast food Trends
Top breakfast food Ingredients
#1granola
1.37%
Fastest Falling breakfast food Ingredients
#1granola
45.52%
alcohol Trends
Top alcohol Ingredients
#1sake
0.62%
#2rose
0.45%
Fastest Rising alcohol Ingredients
#1rose
77.04%
#2sake
54.76%
meat Trends
Top meat Ingredients
#1chicken
0.06%
Fastest Rising meat Ingredients
#1chicken
66.52%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators
snack
1.60x
Diets Over Time
Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '1800.10.20.30.40.50.60.70.80.9
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free

Restaurant Analysis

A look at the most popular matcha dishes served in restaurants, their price points, and popularity

Restaurant Penetration

0.55%

Restaurant Category

coffee shop

18%
Pricing Analysis
$6.54$5.7$6.3$9.35$14.29AVG$$$$$$$$$$
Popular Dishes
DISH NAMERESTAURANTCITYSTATE
#1 Matcha Bowl energizeBostonMassachusetts
#2 Matcha Horchata True Food KitchenSanta MonicaCalifornia
#3 Iced Matcha Lemonade Raleigh RawRaleighNorth Carolina
#4 Organic Matcha Spanish Latte Sweet Voltaire Coffee HouseSan JoseCalifornia
#5 Mini Matcha Beignets Dominique Ansel KitchenNew YorkNew York
#6 Matcha Green Tea IceskimoSan DiegoCalifornia
#7 Viva Matcha Latte Wild Chix & WafflesAustinTexas
#8 Rising Sun Matcha Latt Urth CafféLos AngelesCalifornia
Total Dish Count
1,413
Dish Count Per Menu
1.67

Home Cooking

Highlighting the leading online matcha recipes and their penetration

Recipe Count
749
Used As Ingredient
694
Leading Online Recipes
#1

Matcha Green Tea Energy Bites from Living Well Mom

#2

Iced Matcha Rose Latte from Oh, How Civilized

#3

Matcha Chia Seed Energy Bites from Jar Of Lemons

#4

Matcha Overnight Oats [with Protein] from Fit Mitten Kitchen

#5

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

#6

Coconut Matcha Latte from Wholeheartedly Laura

#7

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

#8

Matcha Green Tea Waffles from Plating Pixels

#9

Honey Coconut Matcha Latte from Catching Seeds

#10

Vegan matcha coconut tarts from Lazy Cat Kitchen