matcha Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha dishes in restaurants
#1 UJI MATCHA LATTE
Motto Tea Cafe (Pasadena, California)
#2 ICED GREEN TEA MATCHA LATTE
Asian Mint (Highland Park, Texas)
#3 GREEN MATCHA SMOOTHIE BOWL
Energize (Boston, Massachusetts)
#4 MATCHA UDON NOODLE SOUP ONLY KAKE NOODLES
Tsurumaru Udon Honpo (Los Angeles, California)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha
#1black tea
#2tapioca
#3sake
#4passion fruit
#5truffles
#6spinach
80.56%
#7lychees
75.70%
#8chicken
62.96%
#9ginger
57.27%
#10pancakes
44.94%
Restaurants Percentage of restaurants that serve matcha

0.56%

857 of 152,871 Restaurants
Online Recipes Percentage of all online matcha recipes

0.1%

1,406 of 1,437,927 Recipes

Overview

matcha Growth Over Time How matcha has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.050.10.150.20.250.30.350.40.450.50.550.6
Year Over Year MATCHA growth or decline vs one year ago
9.28%
Yearly Eating Frequency Average yearly consumption of matcha per consumer
2.27
Share of Plate The percentage of the average American diet that matcha represents
Eat in vs Eat out The popularity of matcha at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha

0.56%

857 of 152,871 Restaurants
Online Recipes Percentage of all online matcha recipes

0.1%

1,406 of 1,437,927 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1green tea
43.51%
#2tea
26.85%
#3coffee
20%
#4smoothie
5.39%
#5espresso
2.38%
#6juice
1.3%
#7black tea
0.58%
Fastest Rising beverages Ingredients
#1black tea
#2tea
20.15%
#3espresso
10.34%
Fastest Falling beverages Ingredients
#1juice
64.14%
#2smoothie
38.11%
#3green tea
23.84%
#4coffee
16.19%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
89.35%
#2ice
3.68%
#3almond milk
3.08%
#4salad
2.38%
#5eggs
1.51%
Fastest Rising perishables and prepared Ingredients
#1eggs
22.58%
Fastest Falling perishables and prepared Ingredients
#1salad
17.95%
#2ice
17.73%
#3ice cream
15.67%
#4almond milk
9.72%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
32.16%
#2pastry
16.91%
#3cheesecake
11.21%
#4sugar
5.95%
#5waffles
5.39%
#6donuts
4.15%
#7toast
3.97%
#8bread
3.66%
#9crepes
3.59%
#10cookies
3.47%
#11pancakes
2.6%
#12pudding
2.35%
#13pie
1.43%
#14brownies
0.99%
#15muffins
0.62%
#16buns
0.62%
#17biscuits
0.56%
#18whipped cream
0.37%
Fastest Rising bakery and desserts Ingredients
#1biscuits
#2muffins
#3buns
#4pie
65.51%
#5pancakes
44.94%
#6donuts
32.79%
#7toast
30.31%
Fastest Falling bakery and desserts Ingredients
#1pastry
47.54%
#2pudding
39.98%
#3sugar
25.82%
#4whipped cream
23.61%
#5brownies
23.61%
#6cake
20.7%
#7cheesecake
12.55%
#8waffles
8.83%
#9cookies
5.15%
#10bread
4.94%
#11crepes
2.02%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
66.34%
#2vanilla
12.92%
#3tapioca
6.58%
#4sesame
5.71%
#5ginger
3.35%
#6lavender
2.73%
#7turmeric
2.36%
Fastest Rising spices and herbs Ingredients
#1tapioca
#2lavender
#3turmeric
83.34%
#4ginger
57.27%
#5sesame
18.54%
Fastest Falling spices and herbs Ingredients
#1chocolate
10.25%
#2vanilla
5.9%
dairy Trends Highlights the most popular dairy ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
33.9%
#2cream
27.12%
#3cheese
21.36%
#4yogurt
10.17%
#5oat milk
4.75%
#6whey
2.71%
Fastest Rising dairy Ingredients
#1whey
#2oat milk
#3yogurt
30.95%
#4milk
9.81%
#5cheese
8.37%
Fastest Falling dairy Ingredients
#1cream
1.54%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
72.88%
#2chia
27.12%
Fastest Falling nuts and seeds Ingredients
#1chia
60.96%
#2coconut
21.75%
grains Trends Highlights the most popular grains ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1granola
32.26%
#2oatmeal
30.32%
#3rice
19.35%
#4oats
18.06%
Fastest Rising grains Ingredients
#1oats
30.95%
#2oatmeal
2.73%
Fastest Falling grains Ingredients
#1granola
31%
#2rice
11.55%
fruits Trends Highlights the most popular fruits ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
27.27%
#2lemon
24.48%
#3blueberries
20.98%
#4lychees
14.69%
#5passion fruit
12.59%
Fastest Rising fruits Ingredients
#1passion fruit
#2lychees
75.70%
Fastest Falling fruits Ingredients
#1lemon
35.36%
#2strawberries
13.75%
#3blueberries
7.94%
condiments Trends Highlights the most popular condiments ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1honey
51.76%
#2nutella
48.24%
Fastest Rising condiments Ingredients
#1honey
21.53%
Fastest Falling condiments Ingredients
#1nutella
12.29%
seafood Trends Highlights the most popular seafood ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1salmon
52%
#2fish
48%
Fastest Falling seafood Ingredients
#1fish
40.86%
#2salmon
17.24%
vegetables Trends Highlights the most popular vegetables ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1greens
54.79%
#2spinach
31.51%
#3truffles
13.7%
Fastest Rising vegetables Ingredients
#1truffles
#2spinach
80.56%
Fastest Falling vegetables Ingredients
#1greens
43.98%
alcohol Trends Highlights the most popular alcohol ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1rose
66.67%
#2sake
33.33%
Fastest Rising alcohol Ingredients
#1sake
#2rose
29.53%
meat Trends Highlights the most popular meat ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
Fastest Rising meat Ingredients
#1chicken
62.96%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha compared to all other dishes
fitness
15.47%
clean eating
2.87%
snack
2.27%
Diets Over Time The dietary references with matcha over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1801.252.53.7556.257.58.751011.2512.5
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free

Restaurant Analysis

A look at the most popular matcha dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha

0.56%

Cuisine Penetration The most popular restaurant cuisine to feature matcha

coffee shop

18%
matcha Pricing Analysis Average price of matcha across the variously priced restaurants, from cheapest to most expensive
$6.51$5.7$6.39$9.3$13AVG$$$$$$$$$$
Most Popular matcha Dishes The most notable variations of matcha served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Uji Matcha Latte Motto Tea CafePasadenaCalifornia
#2 Iced Green Tea Matcha Latte Asian MintHighland ParkTexas
#3 Green Matcha Smoothie Bowl energizeBostonMassachusetts
#4 Matcha Udon Noodle Soup Only Kake Noodles Tsurumaru Udon HonpoLos AngelesCalifornia
#5 Matcha Bowl energizeBostonMassachusetts
#6 Matcha Udon Deepfried Tofu Kitsune Noodles Tsurumaru Udon HonpoLos AngelesCalifornia
#7 Matcha Chocolate Truffles Crepe T-Swirl CrêpePhiladelphiaPennsylvania
#8 Matcha Key Lemon Pie Smoothie Bowl Town Center Cold PressedNorfolkVirginia
#9 Matcha Ice Cream Pinwheel Garden Dumpling and Noodle BarJersey CityNew Jersey
#10 Red Bean Matcha Milk TIGER BITESBellevueWashington
Menu Items How many total instances of matcha found in restaurants across the country
1,451
Dish Count Per Menu The average number of matcha variations on a restaurant's menu
1.69

Home Cooking

Highlighting the leading online matcha recipes and their penetration

Recipe Count How many online recipes exist for matcha
1,406
Used As Ingredient How many online recipes use matcha as an ingredient
1,344
Top Online Recipes The most notable variations of matcha recipes found online, and how they have performed over the past year
1

Matcha Mint Chocolate Chip Cookie Dough Bites from Wallflower Kitchen

2

Iced Matcha Rose Latte from Oh, How Civilized

3

Matcha Pistachio Bliss Balls from Downshiftology

4

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

5

No-Bake Matcha Cheesecake from Feasting on Fruit

6

Healthy Matcha Green Tea Overnight Oats from dessertswithbenefits.com

7

Chia Matcha Overnight Breakfast Smoothie from Cotter Crunch

8

Matcha Chia Seed Energy Bites from Jar Of Lemons

9

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

10

Matcha mint chocolate chia pudding from Choosingchia