## **Freshly’s Challenge:** As a delivery service providing fresh, chef-prepared meals to homes across the US, Freshly needs to adapt quickly to changing tastes. - How can they create and position new products to excite and involve consumers? - How can they bring new concepts to market that are relevant to today’s consumers, fast? - How can they streamline their research process to unveil promising concepts, backed by more than anecdotal evidence? ## **The Solution - Freshly uses Tastewise to:** - Identify trending flavors and ingredients for delivery concepts based on home cooking and restaurant trends. - Save time on internal decision making by removing guesswork, and elevating validated concepts with real-time consumer behavior data. - Determine successful naming strategies for new dishes based on consumer engagement data. - Freshly launched two successful dishes - Cauliflower Shepherd’s Pie and Golden Chicken with Apricots - rooted in popular consumer motivations. Freshly used Tastewise to research consumer comfort foods and relationships to global cuisines, like African and Middle Eastern, to guide new dish development. > “The success of the dish was in large part due to Tastewise insights and being able to use the tool to find a balance between newer flavors/ingredients and sides, flavors, ingredients that we could pair with them that would make the dish more approachable. **Now, what used to take 3 days of painstaking research takes 3 hours of data-driven analysis**.” - Rachel Waynberg, Meal Innovation at Freshly ## **The Impact:** Before Tastewise, new product development depended on gut-feelings and moments of inspiration, and developing innovative meals - that are also successful, was hard. Today: - What used to take 3 days of research takes 3 hours. - The Golden Chicken dish is one of the first meals to introduce international flavors while still being incredibly successful

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