Vegan Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Vegan popularity has changed by -5.71% over the past year. On average, Vegan is consumed 5.8 times every year. Market adoption for Vegan in restaurants is 10.24% and it is on 2.17% of recipes.

Vegan plating ideas from top restaurants

Most popular Vegan dishes in restaurants. June 2021 data See More
@kalethemwithkindess
Compline (Napa, California)
@jesstheveganeats
Nishiki Ramen (San Diego, California)
@grtaylor2
Heart Beet Kitchen (Haddon Township, New Jersey)
@vegancitizen
Two Boots Pizza (Nyc, New York)

Fastest rising Vegan pairings

The fastest rising ingredients, flavors, and drinks with Vegan. June 2021 data See More
#1water
19.47%
#2juice
18.66%
#3cheese
15.29%
#4mac & cheese
14.76%
#5bread
13.92%
#6berries
8.13%
#7leafy greens
6.37%
#8coffee
3.70%
#9salad
3.00%

Food Market Overview for Vegan

Vegan Growth Over Time

Monitor trends in Vegan related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.511.522.533.5

  • Annual Growth

    Vegan consumption yearly growth rate
    -5.71%

  • Annual Consumption Frequency

    Vegan is consumed 5.8 times on average every year
    5.8
  • The percentage of the average American diet that Vegan represents. June 2021 data

    Market Adoption

  • The popularity of Vegan at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Vegan

    Popularity in Restaurants

    10.24%
    63,702 of 621,918 Restaurants
    RestaurantCompline
  • 2.17% of recipes have Vegan

    Popularity in Recipes

    2.17%
    102,902 of 4,735,453 Recipes
    Top recipePoke bowl vegano de arroz con salsa de soja
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Vegan. June 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1leafy greens
17.82%
#2cheese
11.17%
#3berries
10.02%
#4beans
9.65%
#5chocolate
8.8%
Trending Ingredients and Pairings
#1ortega chiles
#2corned beef
#3chocolate egg
#4irish cheddar
#5chicken andouille sausage
Declining Ingredients and Pairings
#1pumpkin spice
77.71%
#2greek vinaigrette
76.26%
#3pear tomatoes
72.18%
#4yuzu kosho
71.75%
#5thai coconut milk
67.4%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1bread
17.72%
#2mac & cheese
16.36%
#3salad
13.89%
#4cake
11.72%
#5soup
8.43%
Trending Ingredients and Pairings
#1amatriciana pasta
#2soda bread
#3blossom roll
#4chicken quesadilla
#5zeppole
Declining Ingredients and Pairings
#1pumpkin pie
77.17%
#2marinara pasta
73.6%
#3gingerbread
73.42%
#4yellow corn tortillas
69.57%
#5bunuelo
68.88%
See more prepared food trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1water
19.49%
#2juice
18.37%
#3coffee
17.96%
#4smoothie
13.51%
#5tea
8.44%
Trending Ingredients and Pairings
#1irish whiskey
#2fanta orange
#3ruby port
#4guinness
#5florida orange juice
Declining Ingredients and Pairings
#1smirnoff
88.28%
#2eggnog
87.59%
#3heineken
79.6%
#4coconut juice
75.41%
#5aperol spritz
74.73%
See more beverages trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Vegan

Diets Over Time

The dietary references with Vegan over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2106.2512.518.752531.2537.543.755056.2562.568.757581.2587.593.75100
  • vegan
  • plant based
  • grain free
  • nut free

Most popular Vegan related motivations

The leading motivations and claims consumers choose Vegan compared to all other dishes. June 2021 data

  • fitness

    12.67%

  • clean eating

    7.82%

  • protein

    6.03%
See more diets insights

Restaurant Trends Analysis

Vegan adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Vegan Pricing Analysis

Track the average price of Vegan dishes across all price tiers. June 2021 data
$10.01$8.89$10.29$14.06$16.38AVG$$$$$$$$$$

  • Restaurant Penetration

    10.24% of restaurants serve. June 2021 data
    10.24%

  • Foodservice Cuisine Penetration

    The cuisine that offers Vegan the most. June 2021 data
    vegetarian/vegan restaurant
    57%

  • Restaurant Menu Analysis

    516087 of menu items containing Vegan. June 2021 data
    516,087

  • Dish Count Per Menu

    The average number of Vegan dishes found in menus. June 2021 data
    8.1

Most Popular Vegan Dishes

Most popular Vegan posts from restaurants. June 2021 data
@kalethemwithkindess
Compline (Napa, California)
@jesstheveganeats
Nishiki Ramen (San Diego, California)
@grtaylor2
Heart Beet Kitchen (Haddon Township, New Jersey)
@vegancitizen
Two Boots Pizza (Nyc, New York)
See competition analysis

Home Cooking

Discover Vegan penetration in home cooking

Most Popular Recipes

The most notable variations of Vegan recipes found online, and how they have performed over the past year. June 2021 data
How many online recipes exist for Vegan. June 2021 data

Recipe Count

102,902
How many online recipes use Vegan as an ingredient. June 2021 data

Used As Ingredient

25,569
See more cooking insights