Food & Beverage Industry Trends Highlights

Vegan popularity has changed by -5.71% over the past year. On average, Vegan is consumed 5.8 times every year. Market adoption for Vegan in restaurants is 10.24% and it is on 2.17% of recipes.

Vegan plating ideas from top restaurants

Most popular Vegan dishes in restaurants. September 2021 data
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Compline (Napa, California)
Nishiki Ramen (San Diego, California)
Heart Beet Kitchen (Haddon Township, New Jersey)
Two Boots Pizza (Nyc, New York)

Fastest rising Vegan pairings

The fastest rising ingredients, flavors, and drinks with Vegan. September 2021 data
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#1water
19.47%
#2juice
18.66%
#3cheese
15.29%
#4mac & cheese
14.76%
#5bread
13.92%
#6berries
8.13%
#7leafy greens
6.37%
#8coffee
3.70%
#9salad
3.00%

Food Market Overview for Vegan

Vegan Growth Over Time

Monitor trends in Vegan related conversations over the past year. September 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.511.522.533.5
  • Annual Growth

    Vegan consumption yearly growth rate
    -5.71%
  • Annual Consumption Frequency

    Vegan is consumed 5.8 times on average every year
    5.8
  • The percentage of the average American diet that Vegan represents. September 2021 data

    Market Adoption

  • The popularity of Vegan at home vs at restaurants. The dashed black line represents the breakdown of the industry average. September 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Vegan

    Popularity in Restaurants

    10.24%
    63,702 of 621,918 Restaurants
  • 2.17% of recipes have Vegan

    Popularity in Recipes

    2.17%
    102,902 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Vegan. September 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. September 2021 data
Top raw ingredients Ingredients and Pairings
#1leafy greens
17.82%
#2cheese
11.17%
#3berries
10.02%
#4beans
9.65%
#5chocolate
8.8%
Declining Ingredients and Pairings
#1pumpkin spice
77.71%
#2greek vinaigrette
76.26%
#3pear tomatoes
72.18%
#4yuzu kosho
71.75%
#5thai coconut milk
67.4%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. September 2021 data
Top prepared food Ingredients and Pairings
#1bread