Vegan Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Vegan popularity has changed by 23.66% over the past year. On average, Vegan is consumed 5.59 times every year. Market adoption for Vegan in restaurants is 10.02% and it is on 2.19% of recipes.

Vegan plating ideas from top restaurants

Most popular Vegan dishes in restaurants. March 2021 data See More
@grtaylor2
Heart Beet Kitchen (Haddon Township, New Jersey)
@msammunition
Atami Japanese Grill And Sushi (Vicksburg, Mississippi)
@theveganbodega
Vegan Treats (Bethlehem, Pennsylvania)
@msammunition
Atami Japanese Grill And Sushi (Vicksburg, Mississippi)

Fastest rising Vegan pairings

The fastest rising ingredients, flavors, and drinks with Vegan. March 2021 data See More
#1oysters
63.01%
#2chili
41.31%
#3crab
38.25%
#4garlic
35.98%
#5salt
35.03%
#6oil
33.60%
#7salmon
33.26%
#8tuna
31.15%
#9water
30.95%
#10flour
30.75%

Food Market Overview for Vegan

Vegan Growth Over Time

Monitor trends in Vegan related conversations over the past year. March 2021 Data
Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '2100.511.522.533.5

  • Annual Growth

    Vegan consumption yearly growth rate
    23.66%

  • Annual Consumption Frequency

    Vegan is consumed 5.59 times on average every year
    5.59
  • The percentage of the average American diet that Vegan represents. March 2021 data

    Market Adoption

  • The popularity of Vegan at home vs at restaurants. The dashed black line represents the breakdown of the industry average. March 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Vegan

    Popularity in Restaurants

    10.02%
    59,847 of 597,012 Restaurants
    RestaurantHeart Beet Kitchen
  • 2.19% of recipes have Vegan

    Popularity in Recipes

    2.19%
    100,643 of 4,598,338 Recipes
    Top recipeHambúrguer Vegano de Batata
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Vegan. March 2021 data

Most Popular vegetables Ingredients and Pairings

Highlights the most popular vegetables ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top vegetables Ingredients and Pairings
#1greens
18.55%
#2onion
12.96%
#3tomatoes
11.77%
#4potatoes
11.01%
#5avocado
10.28%
Trending Ingredients and Pairings
#1black eyed peas
#2chestnut mushrooms
#3kosher dill pickles
#4julienne carrots
#5yukon gold potatoes
Declining Ingredients and Pairings
#1rhubarb
62.17%
#2idaho potatoes
45.76%
#3butter potatoes
40.18%
#4frisee
39.3%
#5yellow beans
37.56%
See more vegetables trends

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top food Ingredients and Pairings
#1bread
20.72%
#2salad
14.58%
#3pastry
11.62%
#4cookie
7.83%
#5biscuits
7.83%
Trending Ingredients and Pairings
#1nacho cheese doritos
#2Szechuan chicken
#3sweet and sour pork
#4french baguette
#5flatbread sandwich
Declining Ingredients and Pairings
#1country bread
67.94%
#2rustic bread
54.27%
#3red pepper coulis
42.13%
#4creamed corn
35.99%
#5cinnamon graham crackers
34.09%
See more food trends

Most Popular spices and herbs Ingredients and Pairings

Highlights the most popular spices and herbs ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top spices and herbs Ingredients and Pairings
#1pepper
20.42%
#2salt
19.04%
#3garlic
18.85%
#4vanilla
8.77%
#5cinnamon
7.98%
Trending Ingredients and Pairings
#1mediterranean herbs
#2pretzel salt
#3italian parsley
#4candied ginger
#5chili oil
Declining Ingredients and Pairings
#1morton salt
82.16%
#2pumpkin spice
61.57%
#3sweet basil
45.64%
#4garden herbs
33.35%
#5thai pepper
32.21%
See more spices and herbs trends

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top dairy Ingredients and Pairings
#1cheese
27.23%
#2butter
18.44%
#3milk
17.31%
#4cream
13.87%
#5vegan cheese
8.41%
Trending Ingredients and Pairings
#1danish blue
#2pizza mozzarella cheese
#3colby jack
#4strawberry banana yogurt
#5indian cheese
Declining Ingredients and Pairings
#1chobani greek yogurt
62.34%
#2cilantro cream
61.31%
#3mozzarella balls
59.95%
#4chevre
50.12%
#5cojita cheese
34.09%
See more dairy trends

Most Popular fruits Ingredients and Pairings

Highlights the most popular fruits ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top fruits Ingredients and Pairings
#1berries
22.98%
#2bananas
14.86%
#3lemon
12.22%
#4strawberries
8.99%
#5apple
8.8%
Trending Ingredients and Pairings
#1pomelo
#2pink grapefruit
#3kumquat
#4tangerine
#5meyer lemon
82.79%
Declining Ingredients and Pairings
#1mission figs
70.71%
#2nectarine
67.05%
#3cantaloupe
55.05%
#4watermelon
49.89%
#5maracuya
49.21%
See more fruits trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Vegan, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top beverages Ingredients and Pairings
#1water
19.96%
#2juice
18.99%
#3coffee
18.6%
#4smoothie
14.14%
#5fruit juice
8.36%
Trending Ingredients and Pairings
#1lemon lime soda
#2brew coffee
#3yerba mate
#4pepsi
#5iced coffee
Declining Ingredients and Pairings
#1orange soda
76.27%