Food & Beverage Industry Trends Highlights

Breakfast popularity has changed by -10.63% over the past year. On average, Breakfast is consumed 2.83 times every year. Market adoption for Breakfast in restaurants is 24.34% and it is on 0.74% of recipes.

Breakfast plating ideas from top restaurants

Most popular Breakfast dishes in restaurants. July 2021 data
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Mystic Diner Mystic, Ct (Mystic, Connecticut)
Davio's Philly (Philadelphia, Pennsylvania)
Jimmy's Egg (Springfield, Missouri)
Cluny Bistro & Boulangerie (Toronto, Ontario)

Fastest rising Breakfast pairings

The fastest rising ingredients, flavors, and drinks with Breakfast. July 2021 data
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#1water
24.47%
#2cake
17.64%
#3mac & cheese
11.06%
#4cheese
10.98%
#5tea
10.65%
#6bread
10.57%
#7berries
6.86%
#8eggs
4.03%
#9coffee
2.56%

Food Market Overview for Breakfast

Breakfast Growth Over Time

Monitor trends in Breakfast related conversations over the past year. July 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21012345678910
  • Annual Growth

    Breakfast consumption yearly growth rate
    -10.63%
  • Annual Consumption Frequency

    Breakfast is consumed 2.83 times on average every year
    2.83
  • The percentage of the average American diet that Breakfast represents. July 2021 data

    Market Adoption

  • The popularity of Breakfast at home vs at restaurants. The dashed black line represents the breakdown of the industry average. July 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Breakfast

    Popularity in Restaurants

    24.34%
    151,348 of 621,918 Restaurants
  • 0.74% of recipes have Breakfast

    Popularity in Recipes

    0.74%
    35,037 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Breakfast. July 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. July 2021 data
Top raw ingredients Ingredients and Pairings
#1eggs
22.27%
#2berries
13.48%
#3cheese
12.19%
#4chocolate
8.08%
#5leafy greens
7.85%
Declining Ingredients and Pairings
#1delicata squash
85.87%
#2pumpkin spice
82.15%
#3chanterelles
74.37%
#4persimmon
72.38%
#5mistletoe
71.23%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. July 2021 data
Top prepared food Ingredients and Pairings
#1bread
25.25%
#2mac & cheese
15.68%
#3cake
12.55%
#4pancake
10.95%
#5sandwich
7.04%
Trending Ingredients and Pairings
#1moo goo gai pan
#2blossom roll
#3boston roll
#4soda bread
#5caterpillar roll
Declining Ingredients and Pairings
#1fish broth
79.86%
#2bouillabaisse
79.12%
#3gingerbread
73.38%
#4pumpkin pie
72.38%
#5cauliflower crust pizza
72.18%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Breakfast, as well as its fastest rising and falling ingredients. Broken down by food category. July 2021 data
Top beverages Ingredients and Pairings
#1coffee
45.75%
#2water
11.75%
#3tea
9.22%
#4juice
7.38%
#5smoothie
7.16%
Declining Ingredients and Pairings
#1eggnog
89.14%
#2stella artois
79.27%
#3pale lager
67.96%
#4blanco tequila
55.95%
#5pink moscato
54.53%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Breakfast

Diets Over Time

The dietary references with Breakfast over time. July 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2101.252.53.7556.257.58.751011.25
  • grain free
  • nut free
  • vegan
  • lactose free

Most popular Breakfast related motivations

The leading motivations and claims consumers choose Breakfast compared to all other dishes. July 2021 data
  • fitness

    10.71%
  • protein

    3.62%
  • snack

    3.38%

Restaurant Trends Analysis

Breakfast adoption in the restaurant industry and pricing segmentation. July 2021 analysis

Breakfast Pricing Analysis

Track the average price of Breakfast dishes across all price tiers. July 2021 data
$6.61$5.66$10.03$13.64$15.48AVG$$$$$$$$$$
  • Restaurant Penetration

    24.34% of restaurants serve. July 2021 data
    24.34%
  • Foodservice Cuisine Penetration

    The cuisine that offers Breakfast the most. July 2021 data
    fast food restaurant
    40%
  • Restaurant Menu Analysis

    2126189 of menu items containing Breakfast. July 2021 data
    2,126,189
  • Dish Count Per Menu

    The average number of Breakfast dishes found in menus. July 2021 data
    14.05

Most Popular Breakfast Dishes

Most popular Breakfast posts from restaurants. July 2021 data
Mystic Diner Mystic, Ct (Mystic, Connecticut)
Davio's Philly (Philadelphia, Pennsylvania)
Jimmy's Egg (Springfield, Missouri)
Cluny Bistro & Boulangerie (Toronto, Ontario)

Home Cooking

Discover Breakfast penetration in home cooking