granola Trends

Highlights

Top 4 restaurant dishesSee More Most popular granola dishes in restaurants
#1 GRANOLA YOGURT
Outerlands (San Francisco, California)
@rikomatic

$10.00

#2 MILK BAR GRANOLA
Milk Bar (New York, New York)
@rdgallamore

$6.00

#3 AUBERGE DU SOLEIL GRANOLA
Auberge Du Soleil (Rutherford, California)
@the_whole_foodie_mama

$9.00

#4 MODEL BAKERY MADE GRANOLA
The Model Bakery (Napa, California)
@mariemolde

$28.00

Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with granola
#1coconut yogurt
#2dragon fruit
#3almond butter
88.90%
#4banana bread
84.70%
#5oatmeal
54.21%
#6quinoa
46.92%
#7kale
37.92%
#8milk
36.42%
#9greek yogurt
26.86%
#10nutella
25.93%
Restaurants Percentage of restaurants that serve granola

3.36%

5,139 of 152,871 Restaurants

Top dish:
Granola Yogurt

Online Recipes Percentage of all online granola recipes

0.38%

5,459 of 1,431,592 Recipes

Top recipe:
Aquafaba Granola (Oil-Free!)

Overview

granola Growth Over Time How granola has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.050.10.150.20.250.30.350.40.45
Year Over Year GRANOLA growth or decline vs one year ago
1.64%
Yearly Eating Frequency Average yearly consumption of granola per consumer
2.18
Share of Plate The percentage of the average American diet that granola represents
Eat in vs Eat out The popularity of granola at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve granola

3.36%

5,139 of 152,871 Restaurants

Top dish:
Granola Yogurt

Online Recipes Percentage of all online granola recipes

0.38%

5,459 of 1,431,592 Recipes

Top recipe:
Aquafaba Granola (Oil-Free!)

Innovation Analysis

The most popular ingredients, flavors, and variations for granola, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
53.23%
#2coffee
30.86%
#3juice
9.16%
#4tea
6.76%
Fastest Falling beverages Ingredients
#1juice
46.27%
#2tea
31.79%
#3smoothie
21.66%
#4coffee
20.91%
dairy Trends Highlights the most popular dairy ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1yogurt
61.76%
#2greek yogurt
15.74%
#3yoghurt
12.22%
#4milk
3.7%
#5cheese
3.52%
#6coconut yogurt
3.06%
Fastest Rising dairy Ingredients
#1coconut yogurt
#2milk
36.42%
#3greek yogurt
26.86%
Fastest Falling dairy Ingredients
#1yoghurt
47.42%
#2yogurt
20.14%
#3cheese
13.34%
fruits Trends Highlights the most popular fruits ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
32.16%
#2blueberries
26.1%
#3bananas
13.22%
#4raspberries
7.38%
#5dragon fruit
6.06%
#6berries
4.85%
#7blackberries
4.19%
#8apple
3.85%
#9cranberries
2.2%
Fastest Rising fruits Ingredients
#1dragon fruit
#2strawberries
8.97%
#3blueberries
3.02%
#4cranberries
0.10%
Fastest Falling fruits Ingredients
#1raspberries
20.29%
#2apple
14.67%
#3berries
10.69%
#4blackberries
9.42%
#5bananas
3.87%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
53.56%
#2cinnamon
11.74%
#3matcha
9.49%
#4cacao
7.74%
#5vanilla
6.62%
#6cacao nibs
5.87%
#7pumpkin spice
4.99%
Fastest Rising spices and herbs Ingredients
#1cacao nibs
63.49%
#2pumpkin spice
49.25%
#3vanilla
14.74%
#4cinnamon
11.94%
#5cacao
10.34%
Fastest Falling spices and herbs Ingredients
#1chocolate
10.76%
#2matcha
6.17%
condiments Trends Highlights the most popular condiments ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
41.99%
#2honey
36.16%
#3almond butter
16.69%
#4nutella
5.17%
Fastest Rising condiments Ingredients
#1almond butter
88.90%
#2nutella
25.93%
#3peanut butter
5.52%
Fastest Falling condiments Ingredients
#1honey
15.49%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
61.01%
#2chia
27.59%
#3almonds
11.41%
Fastest Falling nuts and seeds Ingredients
#1almonds
23.75%
#2chia
17.47%
#3coconut
13.85%
grains Trends Highlights the most popular grains ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oats
50.07%
#2oatmeal
44.14%
#3quinoa
5.79%
Fastest Rising grains Ingredients
#1oatmeal
54.21%
#2quinoa
46.92%
#3oats
0.21%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1toast
27.97%
#2cake
18.64%
#3bread
12.15%
#4pastry
11.02%
#5banana bread
8.47%
#6cookies
7.34%
#7pancakes
7.34%
#8waffles
6.5%
#9chia pudding
0.56%
Fastest Rising bakery and desserts Ingredients
#1banana bread
84.70%
#2chia pudding
67.91%
#3toast
19.40%
#4waffles
3.03%
Fastest Falling bakery and desserts Ingredients
#1pastry
38.43%
#2pancakes
23.68%
#3cake
14%
#4bread
7.05%
#5cookies
4.75%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
40.5%
#2almond milk
29.91%
#3salad
20.87%
#4eggs
8.72%
Fastest Falling perishables and prepared Ingredients
#1eggs
41.15%
#2salad
23.68%
#3ice cream
6.41%
#4almond milk
1.23%
vegetables Trends Highlights the most popular vegetables ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
52.14%
#2spinach
24.29%
#3kale
23.57%
Fastest Rising vegetables Ingredients
#1kale
37.92%
#2pumpkin
16.94%
Fastest Falling vegetables Ingredients
#1spinach
19.7%
meat Trends Highlights the most popular meat ingredients with granola, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
Fastest Falling meat Ingredients
#1bacon
28.04%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose granola compared to all other dishes
fitness
50.75%
clean eating
10.11%
snack
5.78%
Diets Over Time The dietary references with granola over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.52527.5
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free

Restaurant Analysis

A look at the most popular granola dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve granola

3.36%

Cuisine Penetration The most popular restaurant cuisine to feature granola

american restaurant

17%
granola Pricing Analysis Average price of granola across the variously priced restaurants, from cheapest to most expensive
$7.27$5.59$7.67$9.23$10.46AVG$$$$$$$$$$
Most Popular granola Dishes The most notable variations of granola served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Granola Yogurt OuterlandsSan FranciscoCalifornia
#2 Milk Bar Granola Milk BarNew YorkNew York
#3 Auberge Du Soleil Granola Auberge du SoleilRutherfordCalifornia
#4 Model Bakery Made Granola The Model BakeryNapaCalifornia
#5 Wise Acre Granola Tangletown's Wise Acre EateryMinneapolisMinnesota
#6 Friends Family Granola Friends and FamilyLos AngelesCalifornia
#7 Granola Fruit Quinoa Power Bowl Another Broken Egg CafeFive PointsNorth Carolina
#8 Peanut Butter Date Honey Granola Bar OatMealsNycNew York
#9 Almond Butter Jelly Granola Bar The Granola Bar of StamfordStamfordConnecticut
#10 Blue Willow Granola Blue Willow TucsonTucsonArizona
Menu Items How many total instances of granola found in restaurants across the country
6,499
Dish Count Per Menu The average number of granola variations on a restaurant's menu
1.26

Home Cooking

Highlighting the leading online granola recipes and their penetration

Recipe Count How many online recipes exist for granola
5,459
Used As Ingredient How many online recipes use granola as an ingredient
627
Top Online Recipes The most notable variations of granola recipes found online, and how they have performed over the past year
#1

Aquafaba Granola (Oil-Free!) from Minimalist Baker

#2

Oil-Free Chocolate Coconut Granola from Feasting on Fruit

#3

The BEST Healthy Granola from Gimme Some Oven

#4

5-ingredient granola from Family Food on the Table

#5

Healthy Homemade Granola from Peas And Crayons

#6

Clean Eating Granola from The Gracious Pantry

#7

Clean Eating No Bake Oatmeal Granola Bars from The Gracious Pantry

#8

Fall Harvest Granola Bars + Final Nutrimom Update from The Seasoned Mom

#9

Healthy Granola Cookie Dough Bars from Physical Kitchness

#10

Favorite Homemade Granola Bars from I Heart Nap Time