vanilla Trends

Highlights

Top 4 restaurant dishesSee More Most popular vanilla dishes in restaurants
#1 CHOCOLATE CHIP VANILLA ICE CREAM SANDWICH
Peteybird Ice Cream Sandwiches (Denver, Colorado)
@chloerekow

$3.00

#2 VANILLA BEAN ICE CREAM
The Sweet Shop Nyc (New York, New York)
@tariqluthun

$5.75

#3 STRAWBERRY POPTARTS VANILLA ICE CREAM SANDWICH
Ice Cream Riot (Denver, Colorado)
@denverfoodscene

$6.00

#4 VANILLA BEAN ICE CREAM BAR
Revival Ice Cream (Monterey, California)
@revivalicecream

$5.00

Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with vanilla
#1cbd
#2almond breeze
#3tacos
#4whey protein
81.64%
#5pumpkin spice
70.29%
#6cocktail
65.05%
#7salad
48.08%
#8cream cheese
41.47%
#9bourbon
40.24%
#10rum
39.19%
Restaurants Percentage of restaurants that serve vanilla

12.48%

19,071 of 152,871 Restaurants

Top dish:
Chocolate Chip Vanilla Ice Cream Sandwich

Online Recipes Percentage of all online vanilla recipes

0.54%

7,784 of 1,431,592 Recipes

Top recipe:
Vanilla Bean Cheesecake

Overview

vanilla Growth Over Time How vanilla has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.10.20.30.40.50.60.70.80.91
Year Over Year VANILLA growth or decline vs one year ago
22.18%
Yearly Eating Frequency Average yearly consumption of vanilla per consumer
2.35
Share of Plate The percentage of the average American diet that vanilla represents
Eat in vs Eat out The popularity of vanilla at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve vanilla

12.48%

19,071 of 152,871 Restaurants

Top dish:
Chocolate Chip Vanilla Ice Cream Sandwich

Online Recipes Percentage of all online vanilla recipes

0.54%

7,784 of 1,431,592 Recipes

Top recipe:
Vanilla Bean Cheesecake

Innovation Analysis

The most popular ingredients, flavors, and variations for vanilla, as well as the food and beverage combinations trending and fading over the past year

bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
35.92%
#2pastry
15.24%
#3sugar
10.16%
#4cupcakes
6.58%
#5cookies
5.55%
#6cheesecake
4.73%
#7frosting
4.51%
#8pie
3.23%
#9chocolate cake
3.23%
#10donuts
2.88%
#11white chocolate
2.32%
#12banana bread
1.29%
#13meringue
1.19%
#14dulce de leche
1.03%
#15carrot cake
0.75%
#16biscuits
0.66%
#17cinnamon rolls
0.44%
#18chocolate chip cookies
0.19%
#19croissants
0.09%
Fastest Rising bakery and desserts Ingredients
#1meringue
#2chocolate chip cookies
65.13%
#3cinnamon rolls
63.48%
#4banana bread
44.97%
#5carrot cake
43.40%
#6donuts
19.81%
#7cookies
16.82%
#8cupcakes
5.09%
Fastest Falling bakery and desserts Ingredients
#1dulce de leche
74.57%
#2biscuits
38.58%
#3white chocolate
30.24%
#4sugar
28.82%
#5croissants
25.29%
#6pastry
20.5%
#7chocolate cake
13.99%
#8frosting
12.1%
#9cake
10.23%
#10cheesecake
6.1%
#11pie
2.69%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
79.79%
#2cinnamon
6.52%
#3matcha
5.72%
#4pumpkin spice
2.22%
#5cacao
1.77%
#6cocoa
1.55%
#7mint
1.51%
#8ginger
0.93%
Fastest Rising spices and herbs Ingredients
#1pumpkin spice
70.29%
#2matcha
1.90%
#3cinnamon
1.20%
Fastest Falling spices and herbs Ingredients
#1cacao
52.94%
#2mint
41.85%
#3ginger
28.39%
#4chocolate
25.69%
#5cocoa
21.4%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2ice
3.66%
#3almond milk
3.13%
#4salad
1.78%
#5eggs
1.15%
#6tacos
0.26%
Fastest Rising perishables and prepared Ingredients
#1tacos
#2salad
48.08%
Fastest Falling perishables and prepared Ingredients
#1almond milk
31.05%
#2eggs
28.82%
#3ice
20.98%
#4ice cream
16.71%
beverages Trends Highlights the most popular beverages ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
45.15%
#2smoothie
29.74%
#3tea
8.92%
#4espresso
5.84%
#5green tea
5.73%
#6juice
3.52%
#7almond breeze
1.1%
Fastest Rising beverages Ingredients
#1almond breeze
#2espresso
5.47%
Fastest Falling beverages Ingredients
#1juice
86.97%
#2green tea
30.04%
#3tea
25.25%
#4smoothie
24.53%
#5coffee
13.46%
dairy Trends Highlights the most popular dairy ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream butter
24.72%
#2cream
20.84%
#3yogurt
11.73%
#4butter
9.23%
#5milk
9%
#6cheese
7.29%
#7custard
5.92%
#8cream cheese
3.53%
#9greek yogurt
2.85%
#10coconut milk
2.73%
#11whey protein
1.37%
#12cashew milk
0.8%
Fastest Rising dairy Ingredients
#1cashew milk
#2whey protein
81.64%
#3cream cheese
41.47%
#4cream butter
24.63%
Fastest Falling dairy Ingredients
#1cheese
73.4%
#2butter
40.87%
#3cream
36.97%
#4coconut milk
31.88%
#5milk
24.24%
#6yogurt
9.63%
#7custard
7.22%
#8greek yogurt
0.44%
condiments Trends Highlights the most popular condiments ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
30.14%
#2nutella
26.55%
#3honey
13.77%
#4almond butter
7.78%
#5maple syrup
6.39%
#6syrup
4.99%
#7homestyle sauce
4.79%
#8jam
4.59%
#9cbd
1%
Fastest Rising condiments Ingredients
#1cbd
#2nutella
18.80%
#3almond butter
16.56%
Fastest Falling condiments Ingredients
#1honey
34.01%
#2syrup
24.1%
#3maple syrup
23.77%
#4homestyle sauce
21.56%
#5jam
21.24%
#6peanut butter
15.61%
fruits Trends Highlights the most popular fruits ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
27.02%
#2blueberries
16.78%
#3pie apples
10.46%
#4pineapple
9.37%
#5bananas
7.19%
#6raspberries
6.75%
#7apple
6.54%
#8passion fruit
5.88%
#9peaches
5.23%
#10berries
4.79%
Fastest Rising fruits Ingredients
#1pineapple
38.50%
#2pie apples
26.02%
#3passion fruit
12.19%
Fastest Falling fruits Ingredients
#1peaches
39.62%
#2bananas
27.67%
#3strawberries
22.66%
#4berries
22.49%
#5raspberries
18.69%
#6apple
13.4%
#7blueberries
2.43%
grains Trends Highlights the most popular grains ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oatmeal
35.49%
#2oats
33.42%
#3granola
22.8%
#4pasta
8.29%
Fastest Rising grains Ingredients
#1oatmeal
17.97%
Fastest Falling grains Ingredients
#1pasta
85.14%
#2granola
17.58%
#3oats
11.15%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
60.37%
#2chia
18.15%
#3almonds
13.7%
#4pecans
7.78%
Fastest Falling nuts and seeds Ingredients
#1chia
40.82%
#2coconut
38.9%
#3almonds
22.64%
#4pecans
21.92%
alcohol Trends Highlights the most popular alcohol ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
27.82%
#2rose
14.52%
#3bourbon
13.71%
#4cocktail
9.68%
#5rum
9.68%
#6whiskey
7.26%
#7stout
5.24%
#8vodka
4.44%
#9liquor
4.03%
#10beer
3.63%
Fastest Rising alcohol Ingredients
#1whiskey
#2beer
#3stout
81.64%
#4vodka
78.81%
#5cocktail
65.05%
#6liquor
61.00%
#7bourbon
40.24%
#8rum
39.19%
Fastest Falling alcohol Ingredients
#1rose
42.57%
#2wine
6.02%
vegetables Trends Highlights the most popular vegetables ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
80%
#2greens
20%
Fastest Rising vegetables Ingredients
#1pumpkin
28.59%
Fastest Falling vegetables Ingredients
#1greens
43.9%
meat Trends Highlights the most popular meat ingredients with vanilla, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
58.46%
#2chicken
41.54%
Fastest Rising meat Ingredients
#1bacon
20.10%
Fastest Falling meat Ingredients
#1chicken
34.08%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose vanilla compared to all other dishes
fitness
31.74%
weight loss
4.41%
protein
4.10%
Diets Over Time The dietary references with vanilla over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1801.252.53.7556.257.58.751011.2512.513.7515
  • Vegan
  • Clean Eating
  • Gluten Free
  • Vegetarian

Restaurant Analysis

A look at the most popular vanilla dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve vanilla

12.48%

Cuisine Penetration The most popular restaurant cuisine to feature vanilla

fast food restaurant

32%
vanilla Pricing Analysis Average price of vanilla across the variously priced restaurants, from cheapest to most expensive
$6.67$5.84$6.36$8.27$10.34AVG$$$$$$$$$$
Most Popular vanilla Dishes The most notable variations of vanilla served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Chocolate Chip Vanilla Ice Cream Sandwich peteybird ice cream sandwichesDenverColorado
#2 Vanilla Bean Ice Cream The Sweet Shop NYCNew YorkNew York
#3 Strawberry Poptarts Vanilla Ice Cream Sandwich Ice Cream RiotDenverColorado
#4 Vanilla Bean Ice Cream Bar Revival Ice CreamMontereyCalifornia
#5 Organic Vanilla Frozen Yogurt Snow Dragon ShaveryChicagoIllinois
#6 Vanilla Chocolate Chips Ice Cream Cookie Sandwich Ice Cream RiotDenverColorado
#7 Vanilla Rainbow Sprinkles Ice Cream Cookie Sandwich Ice Cream RiotDenverColorado
#8 Vanilla French Toast Blu Jam CafeLos AngelesCalifornia
#9 Vanilla Almond Blend Pressed JuiceryWoodland HillsCalifornia
#10 Biscuit Bread Pudding Scoop Vanilla Ice Cream Jacob's PicklesNew YorkNew York
Menu Items How many total instances of vanilla found in restaurants across the country
54,618
Dish Count Per Menu The average number of vanilla variations on a restaurant's menu
2.86

Home Cooking

Highlighting the leading online vanilla recipes and their penetration

Recipe Count How many online recipes exist for vanilla
7,784
Used As Ingredient How many online recipes use vanilla as an ingredient
7,589
Top Online Recipes The most notable variations of vanilla recipes found online, and how they have performed over the past year
#1

Vanilla Bean Cheesecake from Willow Bird Baking

#2

Vanilla Blueberry Chia Pudding from Baking-Ginger

#3

Vanilla Espresso Almond Butter Energy Bites from With Salt and Wit

#4

Fluffy Vanilla Greek Yogurt Pancakes from With Salt and Wit

#5

Coconut, Vanilla & Almond Butter Smoothie from With Salt and Wit

#6

Keto Vanilla Pound Cake from Hey Keto Mama

#7

Healthy Strawberry Vanilla Chia Seed Pudding from dessertswithbenefits.com

#8

Strawberry Vanilla Overnight Oats from Make Healthy Easy

#9

High Protein Vanilla Chia Pudding from Simply Quinoa

#10

Vanilla-Cinnamon Almond Milk from ohsheglows.com