Oat Milk Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Oat Milk popularity has changed by 34.2% over the past year. On average, Oat Milk is consumed 1.64 times every year. Market adoption for Oat Milk in restaurants is 0.99% and it is on 0.01% of recipes.

Oat Milk plating ideas from top restaurants

Most popular Oat Milk dishes in restaurants. April 2021 data See More
@julie_eats
Van Leeuwen Artisan Ice Cream (Nyc, New York)
@cafeinva
Cafein (Chantilly, Virginia)
@foodwhores47
Hidden House Coffee (San Juan Capistrano, California)
@digiyesica
Stonemill Matcha (San Francisco, California)

Fastest rising Oat Milk pairings

The fastest rising ingredients, flavors, and drinks with Oat Milk. April 2021 data See More
#1espresso
#2vanilla
19.83%
#3cold brew
18.54%
#4cake
14.04%
#5coffee
8.03%
#6cinnamon
6.57%
#7bread
1.97%
#8milk alternative
0.47%
#9cereal
0.05%

Food Market Overview for Oat Milk

Oat Milk Growth Over Time

Monitor trends in Oat Milk related conversations over the past year. April 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.0250.050.0750.10.1250.15

  • Annual Growth

    Oat Milk consumption yearly growth rate
    34.2%

  • Annual Consumption Frequency

    Oat Milk is consumed 1.64 times on average every year
    1.64
  • The percentage of the average American diet that Oat Milk represents. April 2021 data

    Market Adoption

  • The popularity of Oat Milk at home vs at restaurants. The dashed black line represents the breakdown of the industry average. April 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Oat Milk

    Popularity in Restaurants

    0.99%
    6,159 of 621,918 Restaurants
    RestaurantVan Leeuwen Artisan Ice Cream
  • 0.01% of recipes have Oat Milk

    Popularity in Recipes

    0.01%
    344 of 4,735,453 Recipes
    Top recipeHomemade Oat Milk
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Oat Milk. April 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Oat Milk, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top raw ingredients Ingredients and Pairings
#1oat milk
22.23%
#2milk alternative
21.91%
#3oats
18.09%
#4milk
18.05%
#5berries
4.16%
Trending Ingredients and Pairings
#1calcium chloride
#2italian eggplant
#3popcorn shrimp
#4mango pickle
#5basa
Declining Ingredients and Pairings
#1pumpkin spice
91.38%
#2yams
89.31%
#3elderberry
88.69%
#4couscous
87.32%
#5buffalo sauce
81.43%
See more raw ingredients trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Oat Milk, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top beverages Ingredients and Pairings
#1coffee
39.69%
#2latte
22.83%
#3smoothie
7.64%
#4water
7.53%
#5tea
6.64%
Trending Ingredients and Pairings
#1unsweetened iced tea
#2passionfruit juice
#3french vanilla latte
#4bottled water
#5root beer
Declining Ingredients and Pairings
#1apple juice
73.56%
#2mezcal
71.11%
#3fruit beer
70%
#4brandy
63.29%
#5kahlua
62.4%
See more beverages trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Oat Milk, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top prepared food Ingredients and Pairings
#1bread
17.62%
#2cake
11.27%
#3cereal
11.27%
#4mac & cheese
10.62%
#5cookie
9.47%
Trending Ingredients and Pairings
#1oven roasted chicken
#2shrimp scampi
#3zeppole
#4hawaiian buns
#5steak tartare
Declining Ingredients and Pairings
#1gingerbread
85.31%
#2pumpkin pie
80.39%
#3cinnamon raisin bread
74.42%
#4rye bread
73.56%
#5potato gnocchi
64.54%
See more prepared food trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Oat Milk

Diets Over Time

The dietary references with Oat Milk over time. April 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '210102030405060708090
  • grain free
  • nut free
  • vegan
  • plant based

Most popular Oat Milk related motivations

The leading motivations and claims consumers choose Oat Milk compared to all other dishes. April 2021 data

  • protein

    8.93%

  • fitness

    7.91%

  • snack

    3.68%
See more diets insights

Restaurant Trends Analysis

Oat Milk adoption in the restaurant industry and pricing segmentation. April 2021 analysis

Oat Milk Pricing Analysis

Track the average price of Oat Milk dishes across all price tiers. April 2021 data
$5.79$4.35$6.59$9.97$10.5AVG$$$$$$$$$$

  • Restaurant Penetration

    0.99% of restaurants serve. April 2021 data
    0.99%

  • Foodservice Cuisine Penetration

    The cuisine that offers Oat Milk the most. April 2021 data
    coffee shop
    28%

  • Restaurant Menu Analysis

    18432 of menu items containing Oat Milk. April 2021 data
    18,432

  • Dish Count Per Menu

    The average number of Oat Milk dishes found in menus. April 2021 data
    2.99

Most Popular Oat Milk Dishes

Most popular Oat Milk posts from restaurants. April 2021 data
@julie_eats
Van Leeuwen Artisan Ice Cream (Nyc, New York)
@cafeinva
Cafein (Chantilly, Virginia)
@foodwhores47
Hidden House Coffee (San Juan Capistrano, California)
@digiyesica
Stonemill Matcha (San Francisco, California)
See competition analysis

Home Cooking

Discover Oat Milk penetration in home cooking

Most Popular Recipes

The most notable variations of Oat Milk recipes found online, and how they have performed over the past year. April 2021 data
How many online recipes exist for Oat Milk. April 2021 data

Recipe Count

344
How many online recipes use Oat Milk as an ingredient. April 2021 data

Used As Ingredient

110
See more cooking insights