nutella Trends

Highlights

Top 4 restaurant dishesSee More Most popular nutella dishes in restaurants
#1NUTELLA NUGGETS
Pizza Deli & Company (West Miami, Florida)
@pizzadelimiami

$7.99

#2NUTELLA FILLED COOKIES DREAM CUPCAKE
City Cakes (Nyc, New York)
@citycakes

$3.50

#3BANANA NUTELLA FRENCH TOAST
Orangetown Classic Diner (Orangeburg, New York)
@marissa_eatsnj

$14.00

#4NUTELLA PONCHIK
Papillon International Bakery (Glendale, California)
@papillonbakery

$1.75

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with nutella
#1olives
#2truffles
#3french fries
#4salad
#5cream butter
#6yogurt
#7cinnamon
#8eggs
#9chicken
#10apple
Restaurants Percentage of restaurants that serve nutella

1.29%

1,977 of 152,763 Restaurants

Top dish:
Nutella Nuggets

Online Recipes Percentage of all online nutella recipes

0.18%

2,799 of 1,593,361 Recipes

Top recipe:
Nutella Chia Energy Bites

Overview

nutella Growth Over Time How nutella has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.050.10.150.20.250.30.350.40.450.50.55
Year Over Year NUTELLA growth or decline vs one year ago
-33.27%
Yearly Eating Frequency Average yearly consumption of nutella per consumer
2.24
Share of Plate The percentage of the average American diet that nutella represents
Eat in vs Eat out The popularity of nutella at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve nutella

1.29%

1,977 of 152,763 Restaurants

Top dish:
Nutella Nuggets

Online Recipes Percentage of all online nutella recipes

0.18%

2,799 of 1,593,361 Recipes

Top recipe:
Nutella Chia Energy Bites

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for nutella, as well as the food and beverage combinations trending and fading over the past year

bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
35.17%
#2cheesecake
16.18%
#3crepes
6.75%
#4waffles
6.66%
#5sugar
6.49%
#6pastry
5.61%
#7chocolate cake
3.89%
#8cookies
3.78%
#9donuts
3.42%
#10caramel
3.27%
#11brownies
2.64%
#12white chocolate
2.13%
#13cookie dough
1.29%
#14tart
1.1%
#15oreos
1.1%
#16marshmallows
0.43%
#17bagels
0.13%
Fastest Rising bakery and desserts Ingredients
#1tart
#2bagels
#3white chocolate
#4chocolate cake
#5brownies
#6caramel
#7crepes
#8pastry
72.13%
#9sugar
21.59%
#10donuts
19.74%
#11waffles
19.28%
Fastest Falling bakery and desserts Ingredients
#1cookie dough
61.68%
#2oreos
44.59%
#3cheesecake
42.53%
#4cake
25.97%
#5marshmallows
24.4%
#6cookies
4.46%
See more bakery and desserts trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
#2vanilla
4.77%
#3cinnamon
1.59%
#4matcha
1.32%
#5cacao
1.32%
#6cocoa
0.6%
Fastest Rising spices and herbs Ingredients
#1cinnamon
#2vanilla
84.99%
#3matcha
56.06%
#4cocoa
32.19%
#5cacao
22.73%
Fastest Falling spices and herbs Ingredients
#1chocolate
15.37%
See more spices and herbs trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2salad
2.27%
#3eggs
1.48%
#4hamburger
1.36%
#5french fries
1.02%
Fastest Rising perishables and prepared Ingredients
#1french fries
#2salad
#3eggs
Fastest Falling perishables and prepared Ingredients
#1ice cream
39.28%
#2hamburger
17.79%
See more perishables and prepared trends
dairy Trends Highlights the most popular dairy ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
44.29%
#2cream
23.41%
#3milk
11.28%
#4cream butter
10.72%
#5yogurt
7.9%
#6cheddar
2.4%
Fastest Rising dairy Ingredients
#1cheddar
#2cream butter
#3yogurt
#4cream
Fastest Falling dairy Ingredients
#1milk
31.15%
#2cheese
17.96%
See more dairy trends
beverages Trends Highlights the most popular beverages ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
76.46%
#2tea
10.74%
#3smoothie
7.11%
#4espresso
5.69%
Fastest Rising beverages Ingredients
#1espresso
#2coffee
17.74%
#3tea
3.81%
Fastest Falling beverages Ingredients
#1smoothie
3.93%
See more beverages trends
meat Trends Highlights the most popular meat ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
86.88%
#2chicken
13.13%
Fastest Rising meat Ingredients
#1chicken
Fastest Falling meat Ingredients
#1bacon
51.49%
See more meat trends
fruits Trends Highlights the most popular fruits ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
65.71%
#2bananas
20.41%
#3blueberries
11.43%
#4apple
2.45%
Fastest Rising fruits Ingredients
#1apple
#2blueberries
11.33%
#3strawberries
3.53%
Fastest Falling fruits Ingredients
#1bananas
4.21%
See more fruits trends
condiments Trends Highlights the most popular condiments ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
#2olives
1.12%
Fastest Rising condiments Ingredients
#1olives
Fastest Falling condiments Ingredients
#1peanut butter
15.52%
See more condiments trends
grains Trends Highlights the most popular grains ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
68.29%
#2oatmeal
31.71%
Fastest Rising grains Ingredients
#1pasta
51.47%
#2oatmeal
33.11%
See more grains trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
4.55%
See more nuts and seeds trends
alcohol Trends Highlights the most popular alcohol ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
#2beer
3.13%
Fastest Rising alcohol Ingredients
#1beer
86.30%
#2wine
72.13%
See more alcohol trends
vegetables Trends Highlights the most popular vegetables ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
79.17%
#2truffles
20.83%
Fastest Rising vegetables Ingredients
#1truffles
#2pumpkin
81.52%
See more vegetables trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose nutella compared to all other dishes
fitness
17.38%
snack
1.86%
clean eating
1.76%
Diets Over Time The dietary references with nutella over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.250.50.7511.251.51.7522.252.52.7533.253.53.75
  • vegan
  • clean eating
  • vegetarian
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular nutella dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve nutella

1.29%

Cuisine Penetration The most popular restaurant cuisine to feature nutella

italian restaurant

14 %
nutella Pricing Analysis Average price of nutella across the variously priced restaurants, from cheapest to most expensive
$7.78$6.12$8.51$9.89$10.82AVG$$$$$$$$$$
Most Popular nutella Dishes The most notable variations of nutella served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Nutella Nuggets Pizza Deli & CompanyWest MiamiFlorida
#2 Nutella Filled Cookies Dream Cupcake City CakesNycNew York
#3 Banana Nutella French Toast Orangetown Classic DinerOrangeburgNew York
#4 Nutella Ponchik Papillon International BakeryGlendaleCalifornia
#5 Nutella Dumplings Steamy PiggySan DiegoCalifornia
#6 Nutella Calzone Olio e PiúNycNew York
#7 Nutella Pie Lucali Miami BeachMiami BeachFlorida
#8 Nutella Bacon Donut Mojo Donuts MiamiSweetwaterFlorida
#9 Nutella Crepes YolkChicagoIllinois
#10 Nutella Banana Café ZolaAnn ArborMichigan
Menu Items How many total instances of nutella found in restaurants across the country
2,957
Dish Count Per Menu The average number of nutella variations on a restaurant's menu
1.5
See competition analysis

Home Cooking

Highlighting the leading online nutella recipes and their penetration

Recipe Count How many online recipes exist for nutella
2,799
Used As Ingredient How many online recipes use nutella as an ingredient
2,319
Top Online Recipes The most notable variations of nutella recipes found online, and how they have performed over the past year
1

Nutella Chia Energy Bites from Baking-Ginger

2

Nutella Muffins from Can't Stay Out of the Kitchen

3

homemade vegan Nutella from Choosingchia

4

Super easy to make Nutella Mug Cake from Tammilee Tips

5

Raw Nutella Milk from Wallflower Kitchen

6

Banana and Nutella Sushi from yummiestfood.com

7

Nutella Coconut Hazelnut Chocolate Mousse from Nest and Glow

8

Nutella Cheesecake from Baked by an Introvert

9

Raw Vegan Nutella Cupcakes from The Almond Eater

10

4-Ingredient Nutella (Vegan + GF) from Minimalist Baker

11

4-Ingredient Nutella (Vegan + GF) from Minimalist Baker

12

4-Ingredient Nutella (Vegan + GF) from Minimalist Baker

See more cooking insights