Nutella Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Nutella popularity has changed by 8.9% over the past year. On average, Nutella is consumed 1.75 times every year. Market adoption for Nutella in restaurants is 3.55% and it is on 0.22% of recipes.

Nutella plating ideas from top restaurants

Most popular Nutella dishes in restaurants. December 2020 data See More
@creperfection
Asadero Chikali (East Los Angeles, California)
@smallcakesbroadripple
Smallcakes: A Cupcakery & Creamery - Broad Ripple (Indianapolis, Indiana)
@smallcakes_greenwood
Smallcakes: A Cupcakery - Greenwood (Greenwood, Indiana)
@smallcakesbroadripple
Smallcakes: A Cupcakery & Creamery - Broad Ripple (Indianapolis, Indiana)

Fastest rising Nutella pairings

The fastest rising ingredients, flavors, and drinks with Nutella. December 2020 data See More
#1calamari
#2lox
#3oysters
#4avocado
57.35%
#5beans
52.92%
#6soda
52.62%
#7white chocolate
47.68%
#8vanilla
44.24%
#9cinnamon
43.05%
#10mimosa
38.54%

Food Market Overview for Nutella

Nutella Growth Over Time

Monitor trends in Nutella related conversations over the past year. December 2020 Data
Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '2000.0250.050.0750.10.1250.150.1750.2

  • Annual Growth

    Nutella consumption yearly growth rate
    8.9%

  • Annual Consumption Frequency

    Nutella is consumed 1.75 times on average every year
    1.75
  • The percentage of the average American diet that Nutella represents. December 2020 data

    Market Adoption

  • The popularity of Nutella at home vs at restaurants. The dashed black line represents the breakdown of the industry average. December 2020 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Nutella

    Popularity in Restaurants

    3.55%
    21,388 of 602,215 Restaurants
    RestaurantAsadero Chikali
  • 0.22% of recipes have Nutella

    Popularity in Recipes

    0.22%
    9,202 of 4,109,158 Recipes
    Top recipeNutella and Salted Caramel Double Chocolate Chip Cookies
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Nutella. December 2020 data

Most Popular bakery Ingredients and Pairings

Highlights the most popular bakery ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top bakery Ingredients and Pairings
#1chocolate
85.19%
#2sugar
4.78%
#3chocolate chips
3.08%
#4white chocolate
1.38%
#5dark chocolate
1.13%
Trending Ingredients and Pairings
#1croissant dough
#2turbinado sugar
#3crumble topping
#4caramel chocolate
80.69%
#5rice cakes
79.28%
Declining Ingredients and Pairings
#1whole wheat flour
75.44%
#2mexican chocolate
68.14%
#3gluten free flour
61.35%
#4cocoa butter
60.04%
#5flour tortillas
56.34%
See more bakery trends

Most Popular condiments Ingredients and Pairings

Highlights the most popular condiments ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top condiments Ingredients and Pairings
#1nutella
85.9%
#2peanut butter
3.87%
#3nut butter
3.64%
#4honey
1.63%
#5jam
1.05%
Trending Ingredients and Pairings
#1greek vinaigrette
#2tomato meat sauce
#3chili garlic sauce
#4japanese pickles
#5mushroom gravy
Declining Ingredients and Pairings
#1horseradish
59.35%
#2treacle
53.32%
#3coconut cream
45.93%
#4extra virgin olive oil
45.17%
#5yum yum sauce
42.5%
See more condiments trends

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top food Ingredients and Pairings
#1pastry
31.64%
#2cookie
12.75%
#3biscuit
12.75%
#4bread
12.05%
#5meat
7.81%
Trending Ingredients and Pairings
#1saltine crackers
#2refried black beans
#3mongolian beef
#4spicy tuna roll
#5black bean soup
Declining Ingredients and Pairings
#1bacon burger
86.76%
#2pepperoni pizza
67.92%
#3broth
67.7%
#4gyro
64.28%
#5sashimi
58.64%
See more food trends

Most Popular desserts Ingredients and Pairings

Highlights the most popular desserts ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top desserts Ingredients and Pairings
#1cake
18.09%
#2ice cream
15.12%
#3biscuits
14.64%
#4crepes
11.73%
#5waffles
8.35%
Trending Ingredients and Pairings
#1apple compote
#2pumpkin pie
#3caramel apple
#4mcflurry
#5molten chocolate cake
Declining Ingredients and Pairings
#1souffle
66.32%
#2shortbread cookies
59.7%
#3shortbread biscuits
53.77%
#4fruit sours
51.89%
#5coconut cake
47.61%
See more desserts trends

Most Popular fruits Ingredients and Pairings

Highlights the most popular fruits ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top fruits Ingredients and Pairings
#1berries
32.71%
#2strawberries
24.62%
#3bananas
23.79%
#4blueberries
4.88%
#5lemon
3.46%
Trending Ingredients and Pairings
#1granny smith apple
#2asian pear
#3kumquat
#4bergamot
#5soursop
Declining Ingredients and Pairings
#1goji berries
70.16%
#2key lime
61.97%
#3acai berry
42.5%
#4meyer lemon
41.06%
#5sour cherries
41.06%
See more fruits trends

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top dairy Ingredients and Pairings
#1cream
33.71%
#2butter
21.13%
#3cheese
18.53%
#4milk
11.05%
#5cream cheese
4.44%
Trending Ingredients and Pairings
#1greek feta
#2lemon yogurt
#3parmigiano cheese
#4mexican cheese
#5organic milk
Declining Ingredients and Pairings
#1cheese sauce
61.35%
#2paneer
59.35%
#3jack cheese
52.85%
#4fruit yogurt
41.06%
#5whey
39.93%
See more dairy trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top beverages Ingredients and Pairings
#1coffee
47.49%
#2milkshake
8.3%
#3soda
7.83%
#4latte
7.67%
#5tea
6.81%
Trending Ingredients and Pairings
#1bottled water