Nutella Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Nutella popularity has changed by 15.95% over the past year. On average, Nutella is consumed 1.83 times every year. Market adoption for Nutella in restaurants is 4.22% and it is on 0.23% of recipes.

Nutella plating ideas from top restaurants

Most popular Nutella dishes in restaurants. March 2021 data See More
@papillonbakery
Papillon International Bakery (La, California)
@skurniawan86
Nutella Cafe Chicago (Chicago, Illinois)
@hangrydetroit
Street Sweets (Sterling Heights, Michigan)
@peachcobblerfactory
The Peach Cobbler Factory - Nashville (Nashville-davidson, Tennessee)

Fastest rising Nutella pairings

The fastest rising ingredients, flavors, and drinks with Nutella. March 2021 data See More
#1cinnamon swirl
#2tempeh
#3rose
#4clam
78.71%
#5wine
76.41%
#6water
60.61%
#7greens
53.97%
#8salt
53.56%
#9rice
48.76%
#10oats
46.25%

Food Market Overview for Nutella

Nutella Growth Over Time

Monitor trends in Nutella related conversations over the past year. March 2021 Data
Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '2100.0250.050.0750.10.1250.150.175

  • Annual Growth

    Nutella consumption yearly growth rate
    15.95%

  • Annual Consumption Frequency

    Nutella is consumed 1.83 times on average every year
    1.83
  • The percentage of the average American diet that Nutella represents. March 2021 data

    Market Adoption

  • The popularity of Nutella at home vs at restaurants. The dashed black line represents the breakdown of the industry average. March 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Nutella

    Popularity in Restaurants

    4.22%
    25,169 of 597,012 Restaurants
    RestaurantPapillon International Bakery
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Nutella. March 2021 data

Most Popular bakery Ingredients and Pairings

Highlights the most popular bakery ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top bakery Ingredients and Pairings
#1chocolate
85.46%
#2sugar
4.88%
#3chocolate chips
2.86%
#4white chocolate
1.44%
#5flour
1.26%
Trending Ingredients and Pairings
#1pea protein
#2maple sugar
#3turbinado sugar
#4flour tortillas
#5vanilla sugar
Declining Ingredients and Pairings
#1corn syrup
29.16%
#2stevia
29.16%
#3cocoa butter
25.11%
#4gluten free flour
12.63%
#5gf flour
12.63%
See more bakery trends

Most Popular condiments Ingredients and Pairings

Highlights the most popular condiments ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top condiments Ingredients and Pairings
#1nutella
86.51%
#2peanut butter
3.51%
#3nut butter
3.44%
#4honey
1.51%
#5jam
1.14%
Trending Ingredients and Pairings
#1strawberry vinaigrette
#2salsa fresca
#3cilantro pesto
#4herb oil
#5red wine vinaigrette
Declining Ingredients and Pairings
#1strawberry sauce
75.95%
#2raspberry sauce
74.05%
#3cream sauce
74.05%
#4berry maple syrup
68.42%
#5caramel syrup
63.08%
See more condiments trends

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top food Ingredients and Pairings
#1pastry
33.21%
#2cookie
14.4%
#3biscuits
14.4%
#4bread
12.5%
#5donuts
6.03%
Trending Ingredients and Pairings
#1burrito tortillas
#2spinach tortillas
#3veg broth
#4refried black beans
#5veggie broth
Declining Ingredients and Pairings
#1wontons
70.22%
#2sandwich bread
65.51%
#3crostini
58.4%
#4hamburger
50.43%
#5steak sandwich
46.51%
See more food trends

Most Popular desserts Ingredients and Pairings

Highlights the most popular desserts ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top desserts Ingredients and Pairings
#1cake
18.69%
#2biscuits
15.55%
#3ice cream
14.5%
#4crepes
10.33%
#5pancake
8.47%
Trending Ingredients and Pairings
#1rum cake
#2oatmeal raisin cookie
#3fortune cookie
#4boston cream pie
#5cinnamon swirl
Declining Ingredients and Pairings
#1chia pudding
59.98%
#2pumpkin pie
52.56%
#3shaved ice
50.85%
#4jello
50.55%
#5jello pudding
50.55%
See more desserts trends

Most Popular fruits Ingredients and Pairings

Highlights the most popular fruits ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top fruits Ingredients and Pairings
#1berries
32.87%
#2bananas
24.38%
#3strawberries
24.27%
#4blueberries
4.63%
#5lemon
3.21%
Trending Ingredients and Pairings
#1freshly juiced lemon
#2clementines
#3mulberries
#4meyer lemon
#5medjool dates
Declining Ingredients and Pairings
#1jackfruit
62.56%
#2black cherries
58.4%
#3seasonal fruit
57.72%
#4prunes
45.39%
#5watermelon
44.36%
See more fruits trends

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. March 2021 data
Top dairy Ingredients and Pairings
#1cream
32.49%
#2butter
20.92%
#3cheese
18.51%
#4milk
11.92%
#5cream cheese
4.06%
Trending Ingredients and Pairings
#1sharp provolone
#2pizza mozzarella cheese
#3greek feta
#4herbed goat cheese
#5boursin cheese
Declining Ingredients and Pairings
#1ghee
64.09%
#2camembert
37.59%
#3vegan cheese
36.07%
#4emmental français
30.53%
#5manchego
29.16%