Nutella Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Nutella popularity has changed by -2.88% over the past year. On average, Nutella is consumed 1.79 times every year. Market adoption for Nutella in restaurants is 3.38% and it is on 0.22% of recipes.

Nutella plating ideas from top restaurants

Most popular Nutella dishes in restaurants. September 2020 data See More
@hangrydetroit
Street Sweets (Sterling Heights, Michigan)
@skurniawan86
Nutella Cafe Chicago (Chicago, Illinois)
@carruthersphillip
The Copper Pot (Clarkesville, Georgia)
@modernfeasting
Papillon International Bakery (Los Angeles, California)

Fastest rising Nutella pairings

The fastest rising ingredients, flavors, and drinks with Nutella. September 2020 data See More
#1halibut
#2anchovy
#3lobster tails
#4clam
#5seitan
#6coconut milk
#7tofu
#8hot dog
#9franks
#10cod

Food Market Overview for Nutella

Nutella Growth Over Time

Monitor trends in Nutella related conversations over the past year. September 2020 Data
May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '2000.0250.050.0750.10.1250.150.175

  • Annual Growth

    Nutella consumption yearly growth rate
    -2.88%

  • Annual Consumption Frequency

    Nutella is consumed 1.79 times on average every year
    1.79
  • The percentage of the average American diet that Nutella represents. September 2020 data

    Market Adoption

  • The popularity of Nutella at home vs at restaurants. The dashed black line represents the breakdown of the industry average. September 2020 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Nutella

    Popularity in Restaurants

    3.38%
    18,570 of 549,475 Restaurants
    RestaurantStreet Sweets
  • 0.22% of recipes have Nutella

    Popularity in Recipes

    0.22%
    8,171 of 3,635,380 Recipes
    Top recipeAmazingly Easy Nutella Brownies
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Nutella. September 2020 data

Most Popular spices and herbs Ingredients and Pairings

Highlights the most popular spices and herbs ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top spices and herbs Ingredients and Pairings
#1chocolate
86.24%
#2vanilla
4.73%
#3cinnamon
2.63%
#4salt
2.4%
#5cocoa
1.06%
Trending Ingredients and Pairings
#1onion salt
#2lemon pepper
#3allspice
#4sweet basil
#5spearmint
Declining Ingredients and Pairings
#2matcha
28.9%
See more spices and herbs trends

Most Popular condiments Ingredients and Pairings

Highlights the most popular condiments ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top condiments Ingredients and Pairings
#1nutella
86.4%
#2peanut butter
3.62%
#3nut butter
3.53%
#4honey
1.55%
#5jam
1.06%
Trending Ingredients and Pairings
#1mango chutney
#2salsa roja
#3basil olive oil
#4coconut chutney
#5furikake
Declining Ingredients and Pairings
#1garlic aioli
73.96%
#2dijon
65.28%
#3vinaigrette
58.34%
#4apple cider vinegar
47.92%
#5cider vinegar
47.92%
See more condiments trends

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top food Ingredients and Pairings
#1pastry
30.77%
#2ice cream
12.46%
#3cookie
12.06%
#4bread
11.42%
#5meats
7.69%
Trending Ingredients and Pairings
#1french fries
70.98%
#2chips
70.98%
#3bread
25.64%
#4cookie
5.39%
#5pastry
5.34%
Declining Ingredients and Pairings
#1naan
88.43%
#2hamburger
83.86%
#3fried dough
81.62%
#4steak eggs
79.17%
#5crab cake
76.86%
See more food trends

Most Popular desserts Ingredients and Pairings

Highlights the most popular desserts ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top desserts Ingredients and Pairings
#1cake
20.68%
#2biscuits
16.94%
#3crepes
14.65%
#4pancake
10.28%
#5waffles
10.28%
Trending Ingredients and Pairings
#1jello
#2gelatin
#3coconut caramel
#4spice cake
#5upside down cake
Declining Ingredients and Pairings
#2gelato
86.4%
#3brownie
47.73%
#4waffles
36.39%
#5crepes
22.64%
See more desserts trends

Most Popular fruits Ingredients and Pairings

Highlights the most popular fruits ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top fruits Ingredients and Pairings
#1berries
32.97%
#2bananas
24.81%
#3strawberries
24.66%
#4blueberries
4.47%
#5lemon
3.24%
Trending Ingredients and Pairings
#1pineapple
38.87%
#2blueberries
38.68%
#3lemon
31.20%
#4orange
9.94%
#5mango
9.73%
Declining Ingredients and Pairings
#1acai berry
65.28%
#2black cherries
62.8%
#3maracuya
47.92%
#4plums
47.92%
#5papaya
30.57%
See more fruits trends

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top dairy Ingredients and Pairings
#1cream
34%
#2butter
21.48%
#3cheese
18.18%
#4milk
11.08%
#5cream cheese
4.14%
Trending Ingredients and Pairings
#1white cheddar
#2string cheese
#3boursin cheese
#4clarified butter
#5neufchatel
Declining Ingredients and Pairings
#1blue cheese
85.12%
#2pimento cheese
65.28%
#3cheese sauce
65.28%
#4fontina
47.92%
#5creme fraiche
47.92%
See more dairy trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top beverages Ingredients and Pairings
#1coffee
46.99%
#2milkshake
9.22%
#3latte
7.72%
#4soda
7.68%
#5tea
6.82%
Trending Ingredients and Pairings
#1water
63.67%
#2juice
36.70%
#3smoothie
21.51%
#4milkshake
19.45%
#5tea
16.65%
Declining Ingredients and Pairings
#1pepsi
90.53%
#2root beer
83.98%
#3nitro coffee
79.17%
#4coconut water
73.96%
#5chai tea
68.75%
See more beverages trends

Most Popular nuts and seeds Ingredients and Pairings

Highlights the most popular nuts and seeds ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top nuts and seeds Ingredients and Pairings
#1hazelnuts
27.2%
#2peanuts
21.19%
#3coconut
15.69%
#4almonds
14.28%
#5pistachios
6.69%
Trending Ingredients and Pairings
#1flax seeds
#2cashews
#3chia
#4pecans
#5almonds
70.38%
Declining Ingredients and Pairings
#1sunflower seeds
79.17%
#2macadamia nuts
47.92%
See more nuts and seeds trends

Most Popular bakery Ingredients and Pairings

Highlights the most popular bakery ingredients with Nutella, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top bakery Ingredients and Pairings
#1sugar
31.57%
#2chocolate chips
19.34%
#3frosting
8.93%
#4white chocolate
8.13%
#5flour
7.62%
Trending Ingredients and Pairings
#1bread flour
#2splenda
#3lard
#4palm sugar
#5whole wheat flour
Declining Ingredients and Pairings
#1rice flour
82.64%
#2mexican chocolate
58.34%