nutella Trends

Highlights

Top 4 restaurant dishesSee More Most popular nutella dishes in restaurants
#1STRAWBERRY NUTELLA
Cafe Crepes Square (Suwanee, Georgia)
@kimchi.patrol

$4.00

#2BANANA NUTELLA FRENCH TOAST
Greenstreet Cafe (Miami, Florida)
@theatingtwo

$9.00

#3NUTELLA CREPE
Cafe Hue (San Diego, California)
@sdfoodgasm

$4.95

#4NUTELLA CREPES
Yolk (Chicago, Illinois)
@thirteenright

$12.50

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with nutella
#1queso
#2savory
#3granola
#4black tea
#5yogurt
79.93%
#6syrup
69.56%
#7salad
53.16%
#8crepes
49.60%
#9cream
41.54%
#10wine
36.72%
Restaurants Percentage of restaurants that serve nutella

1.29%

2,292 of 177,783 Restaurants

Top dish:
Strawberry Nutella

Online Recipes Percentage of all online nutella recipes

0.18%

3,579 of 1,979,825 Recipes

Top recipe:
Nutella Chia Energy Bites

Overview

nutella Growth Over Time How nutella has risen or fallen in popularity over the past year
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.050.10.150.20.250.30.350.4
Year Over Year NUTELLA growth or decline vs one year ago
-38.56%
Yearly Eating Frequency Average yearly consumption of nutella per consumer
2.15
Share of Plate The percentage of the average American diet that nutella represents
Eat in vs Eat out The popularity of nutella at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve nutella

1.29%

2,292 of 177,783 Restaurants

Top dish:
Strawberry Nutella

Online Recipes Percentage of all online nutella recipes

0.18%

3,579 of 1,979,825 Recipes

Top recipe:
Nutella Chia Energy Bites

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for nutella, as well as the food and beverage combinations trending and fading over the past year

bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
31.56%
#2cheesecake
12.1%
#3crepes
8.08%
#4waffles
7.05%
#5chocolate cake
6.2%
#6pastry
5.5%
#7sugar
5.41%
#8cookies
4.75%
#9donuts
4.47%
#10brownies
3.67%
#11caramel
3.2%
#12white chocolate
2.73%
#13tart
1.92%
#14pie
1.26%
#15sprinkles
1.15%
#16bagels
0.64%
#17biscuits
0.32%
Fastest Rising bakery and desserts Ingredients
#1tart
#2bagels
#3pie
#4chocolate cake
#5white chocolate
#6donuts
#7brownies
#8crepes
49.60%
#9cookies
39.58%
#10waffles
31.42%
#11pastry
4.99%
#12cake
2.52%
Fastest Falling bakery and desserts Ingredients
#1sprinkles
61.97%
#2biscuits
41.94%
#3caramel
40.55%
#4sugar
38.24%
#5cheesecake
27.76%
See more bakery and desserts trends
spices and herbs Trends Highlights the most popular spices and herbs ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
#2vanilla
5.23%
#3matcha
1.91%
#4cinnamon
1.85%
Fastest Rising spices and herbs Ingredients
#1cinnamon
9.53%
#2matcha
8.52%
Fastest Falling spices and herbs Ingredients
#1chocolate
4.66%
#2vanilla
3.66%
See more spices and herbs trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2salad
5.88%
#3eggs
1.81%
#4hamburger
1.44%
Fastest Rising perishables and prepared Ingredients
#1salad
53.16%
#2eggs
21.73%
Fastest Falling perishables and prepared Ingredients
#1hamburger
53.96%
#2ice cream
10.42%
See more perishables and prepared trends
beverages Trends Highlights the most popular beverages ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
75%
#2black tea
10.85%
#3smoothie
7.67%
#4espresso
6.48%
Fastest Rising beverages Ingredients
#1black tea
#2smoothie
19.69%
#3coffee
17.85%
#4espresso
0.26%
See more beverages trends
dairy Trends Highlights the most popular dairy ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
35.16%
#2cream
28.34%
#3yogurt
12.61%
#4cream butter
11.42%
#5milk
11.13%
#6queso
1.34%
Fastest Rising dairy Ingredients
#1queso
#2yogurt
79.93%
#3cream
41.54%
Fastest Falling dairy Ingredients
#1cream butter
57.23%
#2cheese
51.63%
#3milk
27.92%
See more dairy trends
fruits Trends Highlights the most popular fruits ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
56.46%
#2bananas
18.71%
#3mango
14.63%
#4blueberries
10.2%
Fastest Rising fruits Ingredients
#1strawberries
4.86%
#2bananas
3.86%
Fastest Falling fruits Ingredients
#1mango
0.92%
#2blueberries
0.48%
See more fruits trends
condiments Trends Highlights the most popular condiments ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
74.43%
#2honey
14.61%
#3syrup
10.96%
Fastest Rising condiments Ingredients
#1syrup
69.56%
Fastest Falling condiments Ingredients
#1peanut butter
9.01%
#2honey
3.49%
See more condiments trends
meat Trends Highlights the most popular meat ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
79.45%
#2chicken
20.55%
Fastest Rising meat Ingredients
#1chicken
28.68%
Fastest Falling meat Ingredients
#1bacon
62.24%
See more meat trends
grains Trends Highlights the most popular grains ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
73.79%
#2granola
26.21%
Fastest Rising grains Ingredients
#1granola
Fastest Falling grains Ingredients
#1pasta
0.75%
See more grains trends
vegetables Trends Highlights the most popular vegetables ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1savory
53.73%
#2avocado
46.27%
Fastest Rising vegetables Ingredients
#1savory
Fastest Falling vegetables Ingredients
#1avocado
13.59%
See more vegetables trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Falling nuts and seeds Ingredients
#1coconut
25.5%
See more nuts and seeds trends
alcohol Trends Highlights the most popular alcohol ingredients with nutella, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1wine
Fastest Rising alcohol Ingredients
#1wine
36.72%
See more alcohol trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose nutella compared to all other dishes
fitness
13.36%
snack
1.83%
clean eating
1.29%
Diets Over Time The dietary references with nutella over time
May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.250.50.7511.251.51.7522.252.52.7533.253.5
  • vegan
  • clean eating
  • vegetarian
  • gluten free
See more diets insights

Restaurant Analysis

A look at the most popular nutella dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve nutella

1.29%

Cuisine Penetration The most popular restaurant cuisine to feature nutella

italian restaurant

13 %
nutella Pricing Analysis Average price of nutella across the variously priced restaurants, from cheapest to most expensive
$7.85$6.18$8.51$9.41$13.2AVG$$$$$$$$$$
Most Popular nutella Dishes The most notable variations of nutella served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Strawberry Nutella Cafe Crepes SquareSuwaneeGeorgia
#2 Banana Nutella French Toast GreenStreet CafeMiamiFlorida
#3 Nutella Crepe CAFE HUESan DiegoCalifornia
#4 Nutella Crepes YolkChicagoIllinois
#5 Nutella French Toast Bites Dish SocietyHoustonTexas
#6 Nutella Ponchik Papillon International BakeryGlendaleCalifornia
#7 Nutella Filled Cookies Dream Cupcake City CakesNycNew York
#8 Nutella Strawberry Crepe RcoffeehouseincGranada HillsCalifornia
#9 Nutella Brownie Ice Cream Bocas GrillDr. PhillipsFlorida
#10 Nutella Banana Crepe Le Cafe CrepeAustinTexas
Menu Items How many total instances of nutella found in restaurants across the country
3,322
Dish Count Per Menu The average number of nutella variations on a restaurant's menu
1.45
See competition analysis

Home Cooking

Highlighting the leading online nutella recipes and their penetration

Recipe Count How many online recipes exist for nutella
3,579
Used As Ingredient How many online recipes use nutella as an ingredient
2,980
Top Online Recipes The most notable variations of nutella recipes found online, and how they have performed over the past year
1

Nutella Chia Energy Bites from Baking-Ginger

2

Quick and Easy Nutella Mousse from thestayathomechef.com

3

homemade vegan Nutella from Choosingchia

4

Salted Caramel Nutella Sugar Cookie Pie from Tastemade

5

Ferrero Rocher Nutella Cheesecake from My Evil Twin's Kitchen

6

Flourless Nutella Banana Bread from Kirbie's Cravings

7

Banana and Nutella Sushi from yummiestfood.com

8

Nutella Cheesecake from Baked by an Introvert

9

Raw Vegan Nutella Cupcakes from The Almond Eater

10

Nutella and Banana Stuffed Crescent Rolls from

See more cooking insights