Plant Based Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Plant Based popularity has changed by -8.59% over the past year. On average, Plant Based is consumed 5.92 times every year. Market adoption for Plant Based in restaurants is 4.91% and it is on 0.02% of recipes.

Plant Based plating ideas from top restaurants

Most popular Plant Based dishes in restaurants. May 2021 data See More
@vibrantplantbasedliving
The Green Cat (Virginia Beach, Virginia)
@shopsathilltop
Fruitive (Virginia Beach, Virginia)
@singleinthecity615
Hifi Clyde's Nashville (Nashville-davidson, Tennessee)
@neonyum
Judahlicious (Sf, California)

Fastest rising Plant Based pairings

The fastest rising ingredients, flavors, and drinks with Plant Based. May 2021 data See More
#1juice
20.66%
#2water
16.50%
#3mac & cheese
11.32%
#4bread
9.38%
#5smoothie
8.73%
#6leafy greens
4.33%
#7beans
2.59%
#8berries
2.20%
#9salad
0.10%

Food Market Overview for Plant Based

Plant Based Growth Over Time

Monitor trends in Plant Based related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.250.50.7511.251.5

  • Annual Growth

    Plant Based consumption yearly growth rate
    -8.59%

  • Annual Consumption Frequency

    Plant Based is consumed 5.92 times on average every year
    5.92
  • The percentage of the average American diet that Plant Based represents. May 2021 data

    Market Adoption

  • The popularity of Plant Based at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Plant Based

    Popularity in Restaurants

    4.91%
    30,515 of 621,918 Restaurants
    RestaurantThe Green Cat
  • 0.02% of recipes have Plant Based

    Popularity in Recipes

    0.02%
    1,073 of 4,735,453 Recipes
    Top recipePlant-Based Mushroom Gravy
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Plant Based. May 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Plant Based, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1leafy greens
19.17%
#2beans
10.62%
#3berries
9.83%
#4cheese
9.26%
#5pepper
8.87%
Trending Ingredients and Pairings
#1ortega chiles
#2amberjack
#3vegetable demi glace
#4pollack
#5corned beef
Declining Ingredients and Pairings
#1longan
83.27%
#2quince
81.65%
#3pumpkin spice
79.53%
#4stuffed olives
79.38%
#5water spinach
77.46%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Plant Based, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1bread
18.63%
#2salad
17.2%
#3mac & cheese
16.24%
#4soup
8.71%
#5cake
8.61%
Trending Ingredients and Pairings
#1blossom roll
#2chicken manchurian
#3soda bread
#4lucky charms
#5shrimp cocktail
Declining Ingredients and Pairings
#1ice cream cake
88.86%
#2biscuit cake
79.19%
#3pumpkin pie
78.01%
#4gingerbread
77.31%
#5french toast sticks
75.37%
See more prepared food trends

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Plant Based, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1water
21.91%
#2juice
20.93%
#3smoothie
17.51%
#4coffee
13.32%
#5fruit juice
8.52%
Trending Ingredients and Pairings
#1stolichnaya
#2baileys irish cream
#3french vanilla latte
#4irish whiskey
#5fanta orange
Declining Ingredients and Pairings
#1eggnog
90.09%
#2caramel macchiato
73.4%
#3amaretto
67.76%
#4coffee liqueur
55.66%
#5curacao
54.14%
See more beverages trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Plant Based

Diets Over Time

The dietary references with Plant Based over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2106.2512.518.752531.2537.543.755056.2562.568.757581.2587.593.75100
  • plant based
  • vegan
  • grain free
  • nut free

Most popular Plant Based related motivations

The leading motivations and claims consumers choose Plant Based compared to all other dishes. May 2021 data

  • fitness

    16.60%

  • clean eating

    12.17%

  • protein

    9.44%
See more diets insights

Restaurant Trends Analysis

Plant Based adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Plant Based Pricing Analysis

Track the average price of Plant Based dishes across all price tiers. May 2021 data
$6.48$4.79$8.76$15.87$23.36AVG$$$$$$$$$$

  • Restaurant Penetration

    4.91% of restaurants serve. May 2021 data
    4.91%

  • Foodservice Cuisine Penetration

    The cuisine that offers Plant Based the most. May 2021 data
    sandwich shop
    62%

  • Restaurant Menu Analysis

    145280 of menu items containing Plant Based. May 2021 data
    145,280

  • Dish Count Per Menu

    The average number of Plant Based dishes found in menus. May 2021 data
    4.76

Most Popular Plant Based Dishes

Most popular Plant Based posts from restaurants. May 2021 data
@vibrantplantbasedliving
The Green Cat (Virginia Beach, Virginia)
@shopsathilltop
Fruitive (Virginia Beach, Virginia)
@singleinthecity615
Hifi Clyde's Nashville (Nashville-davidson, Tennessee)
@neonyum
Judahlicious (Sf, California)
See competition analysis

Home Cooking

Discover Plant Based penetration in home cooking

Most Popular Recipes

The most notable variations of Plant Based recipes found online, and how they have performed over the past year. May 2021 data
How many online recipes exist for Plant Based. May 2021 data

Recipe Count

1,073
How many online recipes use Plant Based as an ingredient. May 2021 data

Used As Ingredient

122
See more cooking insights