pad thai Trends

Highlights

Top 4 restaurant dishesSee More
#1 PAD THAI PIG EARS
Euclid Hall (Denver, Colorado)
#2 PAD THAI RICE
Songkran Thai Kitchen (Houston, Texas)
#3 SHRIMP PAD THAI
Sisters At Mosaic District (Fairfax, Virginia)
#4 SMILING ELEPHANT PAD THAI
Smiling Elephant (Nashville, Tennessee)
Top rising variationsSee More
#1coconut
64.47%
#2rice
57.48%
#3shrimp
42.40%
#4chicken
38.53%
#5noodle
30.50%
#6egg
28.44%
#7curry
15.75%
Restaurants

2.77%

4,268 of 154,111 Restaurants
Online Recipes

1.55%

12,093 of 779,374 Recipes

Overview

Growth Over Time
Aug '17Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '1800.0250.050.0750.10.1250.15
Year Over Year
7.19%
Posts Per User
1.36
Share of Plate
Eat in vs Eat out
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants

2.77%

4,268 of 154,111 Restaurants
Online Recipes

1.55%

12,093 of 779,374 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for pad thai, as well as the food and beverage combinations trending and fading over the past year

frozen Trends
Top frozen Ingredients
#1curry
10.19%
Fastest Rising frozen Ingredients
#1curry
15.75%
meat Trends
Top meat Ingredients
#1chicken
1.67%
Fastest Rising meat Ingredients
#1chicken
38.53%
seafood Trends
Top seafood Ingredients
#1shrimp
3.66%
Fastest Rising seafood Ingredients
#1shrimp
42.40%
pasta & grain Trends
Top pasta & grain Ingredients
#1noodle
9.02%
#2rice
2.91%
Fastest Rising pasta & grain Ingredients
#1rice
57.48%
#2noodle
30.50%
refrigerated Trends
Top refrigerated Ingredients
#1tofu
4.43%
#2egg
0.73%
Fastest Rising refrigerated Ingredients
#1egg
28.44%
Fastest Falling refrigerated Ingredients
#1tofu
111.15%
nut & seed Trends
Top nut & seed Ingredients
#1coconut
2.56%
Fastest Rising nut & seed Ingredients
#1coconut
64.47%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators
Diets Over Time
Aug '17Sep '17Oct '17Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '1800.1250.250.3750.50.6250.750.87511.1251.251.3751.5
  • Vegan
  • Vegetarian
  • Clean Eating
  • Gluten Free

Restaurant Analysis

A look at the most popular pad thai dishes served in restaurants, their price points, and popularity

Restaurant Penetration

2.77%

Restaurant Category

thai restaurant

51%
Pricing Analysis
$11.62$10.06$11.57$15.7$14.39AVG$$$$$$$$$$
Popular Dishes
DISH NAMERESTAURANTCITYSTATE
#1 Pad Thai Pig Ears Euclid HallDenverColorado
#2 Pad Thai Rice Songkran Thai KitchenHoustonTexas
#3 Shrimp Pad Thai Sisters at Mosaic DistrictFairfaxVirginia
#4 Smiling Elephant Pad Thai Smiling ElephantNashvilleTennessee
Total Dish Count
9,707
Dish Count Per Menu
2.28

Home Cooking

Highlighting the leading online pad thai recipes and their penetration

Recipe Count
8,303
Used As Ingredient
6,655
Leading Online Recipes
#1

Rainbow Vegetarian Pad Thai with Peanuts and Basil from Pinch of Yum