pad thai Trends

Highlights

Top 4 restaurant dishesSee More Most popular pad thai dishes in restaurants
#1 SHRIMP PAD THAI NOODLES
Obao Noodle And Bbq (New York, New York)
#2 ALMOND PAD THAI SKILLET
The Ordinary Pub (Savannah, Georgia)
#3 FRIDAY PAD THAI QUINOA BAKE
Sunflower Cafe Nashville (Nashville, Tennessee)
#4 PAD THAI RICE
Heng (Providence, Rhode Island)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with pad thai
#1fried rice
39.45%
#2curry
19.93%
#3beef
18.80%
#4noodles
6.64%
#5tofu
3.59%
Restaurants Percentage of restaurants that serve pad thai

2.71%

4,143 of 152,871 Restaurants
Online Recipes Percentage of all online pad thai recipes

0.11%

1,644 of 1,437,927 Recipes

Overview

pad thai Growth Over Time How pad thai has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.0250.050.0750.10.1250.15
Year Over Year PAD THAI growth or decline vs one year ago
-2.72%
Yearly Eating Frequency Average yearly consumption of pad thai per consumer
1.41
Share of Plate The percentage of the average American diet that pad thai represents
Eat in vs Eat out The popularity of pad thai at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve pad thai

2.71%

4,143 of 152,871 Restaurants
Online Recipes Percentage of all online pad thai recipes

0.11%

1,644 of 1,437,927 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for pad thai, as well as the food and beverage combinations trending and fading over the past year

perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with pad thai, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1curry
37.17%
#2tofu
21.24%
#3fried rice
13.18%
#4stir fry
8.19%
#5spring rolls
8.06%
#6salad
7.61%
#7eggs
4.54%
Fastest Rising perishables and prepared Ingredients
#1fried rice
39.45%
#2curry
19.93%
#3salad
17.95%
#4stir fry
15.55%
#5tofu
3.59%
Fastest Falling perishables and prepared Ingredients
#1eggs
26.47%
#2spring rolls
13.54%
meat Trends Highlights the most popular meat ingredients with pad thai, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
71.23%
#2beef
28.77%
Fastest Rising meat Ingredients
#1beef
18.80%
Fastest Falling meat Ingredients
#1chicken
12.27%
grains Trends Highlights the most popular grains ingredients with pad thai, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1rice
69.06%
#2noodles
26.52%
#3rice noodles
4.42%
Fastest Rising grains Ingredients
#1noodles
6.64%
Fastest Falling grains Ingredients
#1rice
17.47%
#2rice noodles
0.63%
vegetables Trends Highlights the most popular vegetables ingredients with pad thai, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1peanuts
Fastest Falling vegetables Ingredients
#1peanuts
28.1%
seafood Trends Highlights the most popular seafood ingredients with pad thai, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1shrimp
Fastest Falling seafood Ingredients
#1shrimp
2.94%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose pad thai compared to all other dishes
fitness
10.39%
clean eating
1.92%
weight loss
1.59%
Diets Over Time The dietary references with pad thai over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1801.252.53.7556.257.58.751011.2512.5
  • Vegan
  • Vegetarian
  • Clean Eating
  • Gluten Free

Restaurant Analysis

A look at the most popular pad thai dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve pad thai

2.71%

Cuisine Penetration The most popular restaurant cuisine to feature pad thai

thai restaurant

70%
pad thai Pricing Analysis Average price of pad thai across the variously priced restaurants, from cheapest to most expensive
$12$10.43$11.89$16.4$14.36AVG$$$$$$$$$$
Most Popular pad thai Dishes The most notable variations of pad thai served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Shrimp Pad Thai Noodles Obao Noodle And BbqNew YorkNew York
#2 Almond Pad Thai Skillet The Ordinary PubSavannahGeorgia
#3 Friday Pad Thai Quinoa Bake Sunflower Cafe NashvilleNashvilleTennessee
#4 Pad Thai Rice HENGProvidenceRhode Island
#5 Shrimp Pad Thai Noi Thai Cuisine - HawaiiHonoluluHawaii
#6 Egg Wrap Pad Thai Red Chicken RestaurantSan GabrielCalifornia
#7 Pad Thai Crab Meat Cake Thai kitchenMiamiFlorida
#8 Pad Thai Noodles Chicken Red Curry Noi Thai Cuisine - HawaiiHonoluluHawaii
#9 Kati Pad Thai KaTi PortlandPortlandOregon
#10 Pad Thai Tiger Prawn Cake Thai kitchenMiamiFlorida
Menu Items How many total instances of pad thai found in restaurants across the country
7,757
Dish Count Per Menu The average number of pad thai variations on a restaurant's menu
1.87

Home Cooking

Highlighting the leading online pad thai recipes and their penetration

Recipe Count How many online recipes exist for pad thai
1,644
Used As Ingredient How many online recipes use pad thai as an ingredient
288
Top Online Recipes The most notable variations of pad thai recipes found online, and how they have performed over the past year
1

Paleo Chicken Pad Thai from Wholesomelicious

2

Instant Pot Chicken Pad Thai from The Girl on Bloor

3

Rainbow Vegetarian Pad Thai with Peanuts and Basil from Pinch of Yum

4

Easy Pad Thai from www.keyingredient.com

5

10 Minute Low-Carb Shrimp Zoodle Pad Thai from gimmedelicious.com

6

Better-than-takeout pad thai from Rachel Schultz

7

Shrimp / Prawn Pad Thai (Spice I Am Restaurant from RecipeTin Eats

8

Thai Stir Fried Noodles (Pad See Ew) from RecipeTin Eats

9

Thai Basil Chicken (Easy Gai Pad Krapow) from The Woks of Life

10

Pad Thai Spring Rolls from Minimalist Baker

11

Rainbow Vegetarian Pad Thai with Peanuts and Basil from Pinch of Yum