Food & Beverage Industry Trends Highlights

Impossible Burger popularity has changed by -115.21% over the past year. On average, Impossible Burger is consumed 1.26 times every year. Market adoption for Impossible Burger in restaurants is 0.68% and it is on 0% of recipes.

Impossible Burger plating ideas from top restaurants

Most popular Impossible Burger dishes in restaurants. September 2020 data
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Rodeo Goat Dallas (Dallas, Texas)
Burgatory Murrysville (Murrysville, Pennsylvania)
The Cheesecake Factory (Bellevue, Washington)
The Counter (San José, California)

Fastest rising Impossible Burger pairings

The fastest rising ingredients, flavors, and drinks with Impossible Burger. September 2020 data
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Food Market Overview for Impossible Burger

Impossible Burger Growth Over Time

Monitor trends in Impossible Burger related conversations over the past year. September 2020 Data
May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '2000.0050.010.0150.020.0250.030.0350.040.0450.050.055
  • Annual Growth

    Impossible Burger consumption yearly growth rate
    -115.21%
  • Annual Consumption Frequency

    Impossible Burger is consumed 1.26 times on average every year
    1.26
  • The percentage of the average American diet that Impossible Burger represents. September 2020 data

    Market Adoption

  • The popularity of Impossible Burger at home vs at restaurants. The dashed black line represents the breakdown of the industry average. September 2020 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Impossible Burger

    Popularity in Restaurants

    0.68%
    3,745 of 549,475 Restaurants
  • 0% of recipes have Impossible Burger

    Popularity in Recipes

    0%
    2 of 3,635,380 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Impossible Burger. September 2020 data

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top food Ingredients and Pairings
#1meats
40.1%
#2hamburger
38.78%
#3bread
4.75%
#4whopper
3.62%
#5buns
3.01%
Trending Ingredients and Pairings
#1sandwich
#2bread
82.71%
#3buns
77.42%
#4french fries
67.05%
#5salad
61.63%
Declining Ingredients and Pairings
#2whopper
35.8%
#3veggie burger
24.07%
#4hamburger
0.84%

Most Popular meat alternatives Ingredients and Pairings

Highlights the most popular meat alternatives ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top meat alternatives Ingredients and Pairings
#1impossible burger
#2beyond meat
6.32%
#3tofu
0.99%
#4bean burger
0.47%
#5tempeh
0.33%
Trending Ingredients and Pairings
#1seitan
37.04%
#2tofu
30.51%
Declining Ingredients and Pairings
#1bean burger
69.55%
#2tempeh
54.32%
#3beyond meat
42.3%

Most Popular vegetables Ingredients and Pairings

Highlights the most popular vegetables ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top vegetables Ingredients and Pairings
#1onion
16.51%
#2greens
16.21%
#3tomatoes
12.04%
#4potatoes
9.73%
#5lettuce
9.47%
Trending Ingredients and Pairings
#1onion
#2tomatoes
#3gherkins
#4pickles
#5greens
87.17%
Declining Ingredients and Pairings
#2soy
48.47%

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top dairy Ingredients and Pairings
#1cheese
55.21%
#2vegan cheese
14.72%
#3cheddar
7.59%
#4cream
5.75%
#5butter
4.92%
Trending Ingredients and Pairings
#1mozzarella
#2cheddar
#3butter
#4cream
#5cheese
60.02%
Declining Ingredients and Pairings
#2gouda
43.78%

Most Popular meat Ingredients and Pairings

Highlights the most popular meat ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top meat Ingredients and Pairings
#1beef
36.09%
#2chicken
16.72%
#3bacon
11.57%
#4steak
9.07%
#5sausage
8.03%
Trending Ingredients and Pairings
#1lamb
#2sausage patties
#3italian sausage
#4flank
#5breakfast sausage
Declining Ingredients and Pairings
#2beef
26.27%

Most Popular condiments Ingredients and Pairings

Highlights the most popular condiments ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top condiments Ingredients and Pairings
#1mayo
29.15%
#2chili
13.92%
#3aioli
10.31%
#4ketchup
9.77%
#5oil
9.46%
Trending Ingredients and Pairings
#1vegan mayo
#2mustard
#3bbq sauce
#4chili
#5mayo
82.71%
Declining Ingredients and Pairings
#2jam
100%

Most Popular spices and herbs Ingredients and Pairings

Highlights the most popular spices and herbs ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top spices and herbs Ingredients and Pairings
#1pepper
23.92%
#2garlic
21.12%
#3salt
10.56%
#4chocolate
9.81%
#5chipotle
7.33%
Trending Ingredients and Pairings
#1allspice
#2sumac
#3ginger garlic
#4kosher salt
#5cinnamon sugar
Declining Ingredients and Pairings
#1cayenne
39.1%
#2sesame
8.64%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top beverages Ingredients and Pairings
#1coffee
25.42%
#2soda
19.91%
#3water
13.84%
#4juice
12.49%
#5milkshake
9.22%
Trending Ingredients and Pairings
#1kombucha
#2smoothie
#3water
#4juice
82.71%
#5lemonade
82.71%
Declining Ingredients and Pairings
#1milkshake
31.48%
#2tea
21.69%
#3vegetable juice
8.64%

Most Popular alcohol Ingredients and Pairings

Highlights the most popular alcohol ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top alcohol Ingredients and Pairings
#1beer
50.68%
#2wine
28.47%
#3mimosa
4.09%
#4margarita
3.13%
#5rose
3%
Trending Ingredients and Pairings
#1rose
#2coors light
#3sherry
#4grappa
#5cointreau
Declining Ingredients and Pairings
#2sangria
100%
#3bourbon
100%
#4bloody mary
100%
#5beer
5.26%

Most Popular grains Ingredients and Pairings

Highlights the most popular grains ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. September 2020 data
Top grains Ingredients and Pairings
#1pasta
33.26%
#2rice
24.84%
#3quinoa
11.37%
#4noodles