Main
Next item
Blog
Next item
Butterfly Pea – More Than Just a Pretty Face?

The Tastewise Blog

The latest news, views and insights in food trends

Free Reports

Butterfly Pea – More Than Just a Pretty Face?

February 19th, 2020
1 Min Read

Sign up for our newsletter

Sign up for our latest trend reports, as well as our most surprising and actionable discoveries.

Loading...

By providing your email, you agree to receive periodic updates from Tastewise. We will never share your information. See our  privacy policy and terms of service.

Interest in butterfly pea is blossoming — particularly in beverages. But what does the ingredient offer beyond adding color to innovative drinks? Read on for a quick look at three insights into the trend, plus an opportunity to learn more.

3 Insights into the Butterfly Pea Trend

Interest in butterfly pea is blossoming — particularly in beverages. But what does the ingredient offer beyond adding color to innovative drinks? Read on for a quick look at three insights into the trend, plus an opportunity to learn more.

Overall, the colorful blue flower has seen a +69% increase in consumer interest over the past year; restaurants are also jumping on the trend, with +107% increase in menu items that include the ingredient. Butterfly pea’s nutritional value is on consumers’ radar: people that include butterfly pea in their diet are paying increasing attention to the plant’s antioxidant and superfood properties.

The plant’s color-changing qualities are already piquing consumer interest in the beverage space; colorful cocktails, creamy blue coffees, and vibrant teas are finding their way into consumer homes and restaurant orders. But what about butterfly pea and food? Thai cuisine already uses the ingredient to add color and nutritional value to sticky rice. Consider exploring savory dishes as an opportunity for new uses of butterfly pea, across cuisines.

Want to dig in to the data behind the butterfly pea trend? Tastewise harnesses billions of data points to provide a real-time understanding of the consumer motivations behind today’s most promising food trends.

DOWNLOAD THE FREE REPORT

Hungry for more? Join the conversation to see how trending ingredients like butterfly pea will affect your category: sign up for our emails, and receive our latest ingredient reports, every two weeks.

Transform your food

Ready to transform your food & beverage brand?

Create a free account to see how Tastewise can take your marketing, sales, and product innovation to the next level.