Food & Beverage Industry Trends Highlights

Kale popularity has changed by -5.65% over the past year. On average, Kale is consumed 1.96 times every year. Market adoption for Kale in restaurants is 10.72% and it is on 0.46% of recipes.

Kale plating ideas from top restaurants

Most popular Kale dishes in restaurants. April 2021 data
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The Cafe (Ames, Iowa)
Northeast Sandwich Co. (Philadelphia, Pennsylvania)
Gusto Italian Kitchen + Wine Bar (Austin, Texas)
Prospect Gourmand (Beverly Hills, California)

Fastest rising Kale pairings

The fastest rising ingredients, flavors, and drinks with Kale. April 2021 data
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#1water
17.79%
#2citrus
12.33%
#3juice
10.94%
#4mac & cheese
8.80%
#5cheese
8.60%
#6smoothie
8.10%
#7kale salad
4.19%
#8pepper
2.30%
#9salad
1.12%

Food Market Overview for Kale

Kale Growth Over Time

Monitor trends in Kale related conversations over the past year. April 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.050.10.150.20.250.30.350.40.450.5
  • Annual Growth

    Kale consumption yearly growth rate
    -5.65%
  • Annual Consumption Frequency

    Kale is consumed 1.96 times on average every year
    1.96
  • The percentage of the average American diet that Kale represents. April 2021 data

    Market Adoption

  • The popularity of Kale at home vs at restaurants. The dashed black line represents the breakdown of the industry average. April 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Kale

    Popularity in Restaurants

    10.72%
    66,653 of 621,918 Restaurants
  • 0.46% of recipes have Kale

    Popularity in Recipes

    0.46%
    21,858 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Kale. April 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Kale, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top raw ingredients Ingredients and Pairings
#1kale
30.63%
#2leafy greens
30.63%
#3cheese
5.18%
#4squash
5.02%
#5citrus
4.99%
Declining Ingredients and Pairings
#1pumpkin spice
92.74%
#2chanterelles
84.93%
#3gelatin
79.08%
#4perch
77.73%
#5mozzarella sticks
74.66%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Kale, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top prepared food Ingredients and Pairings
#1salad
29.73%
#2mac & cheese
18.49%
#3kale salad
13.13%
#4bread
12.73%
#5soup
9.89%
Trending Ingredients and Pairings
#1spider roll
#2bò kho
#3crispy buttermilk chicken
#4soda bread
#5kaiser buns
Declining Ingredients and Pairings
#1bourbon chicken
83.75%
#2pumpkin pie
80.31%
#3sweet potato pie
79.84%
#4gingerbread
78.25%
#5lemon rice
74.19%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Kale, as well as its fastest rising and falling ingredients. Broken down by food category. April 2021 data
Top beverages Ingredients and Pairings
#1juice
27.08%
#2smoothie
18.27%
#3water
17.98%
#4fruit juice
12.63%
#5coffee
7.1%
Declining Ingredients and Pairings
#1pink lemonade
63.17%
#2burgundy
61.64%
#3decaf coffee
58.77%
#4chocolate shake
58.47%
#5iced latte
56.84%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Kale

Diets Over Time

The dietary references with Kale over time. April 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2102.557.51012.51517.52022.52527.53032.5
  • grain free
  • nut free
  • vegan
  • plant based

Most popular Kale related motivations

The leading motivations and claims consumers choose Kale compared to all other dishes. April 2021 data
  • fitness

    9.47%
  • protein

    7.26%
  • clean eating

    5.92%

Restaurant Trends Analysis

Kale adoption in the restaurant industry and pricing segmentation. April 2021 analysis

Kale Pricing Analysis

Track the average price of Kale dishes across all price tiers. April 2021 data
$9.86$6.75$10.54$17.56$22.16AVG$$$$$$$$$$
  • Restaurant Penetration

    10.72% of restaurants serve. April 2021 data
    10.72%
  • Foodservice Cuisine Penetration

    The cuisine that offers Kale the most. April 2021 data
    american restaurant
    14%
  • Restaurant Menu Analysis

    395102 of menu items containing Kale. April 2021 data
    395,102
  • Dish Count Per Menu

    The average number of Kale dishes found in menus. April 2021 data
    5.93

Most Popular Kale Dishes

Most popular Kale posts from restaurants. April 2021 data
The Cafe (Ames, Iowa)
Northeast Sandwich Co. (Philadelphia, Pennsylvania)
Gusto Italian Kitchen + Wine Bar (Austin, Texas)
Prospect Gourmand (Beverly Hills, California)

Home Cooking

Discover Kale penetration in home cooking

Most Popular Recipes

The most notable variations of Kale recipes found online, and how they have performed over the past year. April 2021 data