rum Trends

Highlights

Top 4 restaurant dishesSee More Most popular rum dishes in restaurants
#1 RUM RUNNER OYSTERS
The Rum Runner (Sea Bright, New Jersey)
@mcloonesrumrunner

$22.95

#2 RUM RUNNER SHRIMP LOBSTER ROLL
The Rum Runner (Sea Bright, New Jersey)
@mcloonesrumrunner

$22.95

#3 RUM RUNNERS
The Rum Runner (Sea Bright, New Jersey)
@mcloonesrumrunner

$22.95

#4 ORANGE RUM OLD FASHIONED
The Old Fashioned (Madison, Wisconsin)
@tracygrzybowski

$7.50

Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with rum
#1gin
#2cocktail
#3candy
75.27%
#4vodka
48.38%
#5sugar
47.60%
#6eggnog
37.17%
#7tea
34.12%
#8coffee
10.84%
#9cupcakes
8.07%
Restaurants Percentage of restaurants that serve rum

2.86%

4,372 of 152,871 Restaurants

Top dish:
Rum Runner Oysters

Online Recipes Percentage of all online rum recipes

0.09%

1,312 of 1,431,592 Recipes

Top recipe:
Rum Cake with Butter Rum Glaze

Overview

rum Growth Over Time How rum has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.0250.050.0750.10.1250.150.175
Year Over Year RUM growth or decline vs one year ago
29.59%
Yearly Eating Frequency Average yearly consumption of rum per consumer
1.8
Share of Plate The percentage of the average American diet that rum represents
Eat in vs Eat out The popularity of rum at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve rum

2.86%

4,372 of 152,871 Restaurants

Top dish:
Rum Runner Oysters

Online Recipes Percentage of all online rum recipes

0.09%

1,312 of 1,431,592 Recipes

Top recipe:
Rum Cake with Butter Rum Glaze

Innovation Analysis

The most popular ingredients, flavors, and variations for rum, as well as the food and beverage combinations trending and fading over the past year

alcohol Trends Highlights the most popular alcohol ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1cocktail
20.3%
#2vodka
15.65%
#3gin
12.49%
#4whiskey
11.29%
#5wine
10.68%
#6liquor
8.61%
#7tequila
8.45%
#8bourbon
4.13%
#9champagne
2.53%
#10beer
1.97%
#11cognac
1.44%
#12margarita
1.3%
#13red wine
1.18%
Fastest Rising alcohol Ingredients
#1champagne
#2red wine
#3margarita
#4liquor
#5wine
#6gin
#7cocktail
#8whiskey
75.66%
#9beer
54.76%
#10vodka
48.38%
#11tequila
18.98%
Fastest Falling alcohol Ingredients
#1cognac
64.7%
#2bourbon
4.58%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
55.4%
#2pastry
19.38%
#3sugar
12.92%
#4pie
5.58%
#5candy
4.51%
#6cupcakes
2.21%
Fastest Rising bakery and desserts Ingredients
#1candy
75.27%
#2sugar
47.60%
#3cupcakes
8.07%
Fastest Falling bakery and desserts Ingredients
#1cake
23.26%
#2pie
16.46%
#3pastry
8.55%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
76.41%
#2mint
17.11%
#3cinnamon
6.48%
Fastest Falling spices and herbs Ingredients
#1mint
45.81%
#2chocolate
34.73%
#3cinnamon
19.98%
beverages Trends Highlights the most popular beverages ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
65.82%
#2eggnog
17.09%
#3tea
17.09%
Fastest Rising beverages Ingredients
#1eggnog
37.17%
#2tea
34.12%
#3coffee
10.84%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Falling perishables and prepared Ingredients
#1ice cream
24.03%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Falling nuts and seeds Ingredients
#1coconut
4.01%
meat Trends Highlights the most popular meat ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
43.25%
#2steak
40.08%
#3beef
16.67%
Fastest Falling meat Ingredients
#1chicken
46.66%
#2beef
10.35%
#3steak
6.95%
dairy Trends Highlights the most popular dairy ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
Fastest Falling dairy Ingredients
#1cheese
34.35%
vegetables Trends Highlights the most popular vegetables ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
Fastest Falling vegetables Ingredients
#1pumpkin
29.66%
fruits Trends Highlights the most popular fruits ingredients with rum, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1bananas
Fastest Falling fruits Ingredients
#1bananas
23.3%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose rum compared to all other dishes
fitness
9.05%
Diets Over Time The dietary references with rum over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.511.522.533.544.555.56
  • Vegan
  • Vegetarian
  • Clean Eating
  • Gluten Free

Restaurant Analysis

A look at the most popular rum dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve rum

2.86%

Cuisine Penetration The most popular restaurant cuisine to feature rum

american restaurant

16%
rum Pricing Analysis Average price of rum across the variously priced restaurants, from cheapest to most expensive
$12.71$9.54$11.64$19.03$17.31AVG$$$$$$$$$$
Most Popular rum Dishes The most notable variations of rum served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Rum Runner Oysters The Rum RunnerSea BrightNew Jersey
#2 Rum Runner Shrimp Lobster Roll The Rum RunnerSea BrightNew Jersey
#3 Rum Runners The Rum RunnerSea BrightNew Jersey
#4 Orange Rum Old Fashioned The Old FashionedMadisonWisconsin
#5 Key West Rum Runner Two Friends Patio RestaurantKey WestFlorida
#6 Nano Brew Rum Barrel Aged Jamaican Chris Stout Nano Brew ClevelandClevelandOhio
#7 Bananas Foster Dark Rum Vanilla Ice Cream Keens SteakhouseNew YorkNew York
#8 Buttered Rum Pound Cake Hearthstone Kitchen and CellarLas VegasNevada
#9 Pineapple Rum Raisin French Toast Jimmy J's CafeNew OrleansLouisiana
#10 Kraken Spiced Rum Salted Caramel Shake Tom's Urban Las VegasLas VegasNevada
Menu Items How many total instances of rum found in restaurants across the country
6,550
Dish Count Per Menu The average number of rum variations on a restaurant's menu
1.5

Home Cooking

Highlighting the leading online rum recipes and their penetration

Recipe Count How many online recipes exist for rum
1,312
Used As Ingredient How many online recipes use rum as an ingredient
1,282
Top Online Recipes The most notable variations of rum recipes found online, and how they have performed over the past year
#1

Rum Cake with Butter Rum Glaze from Mother Thyme

#2

Vegan Coconut & Rum Snowballs from The Green Loot

#3

Rum Cake (From Scratch!) from Gimme Some Oven

#4

Rum Cake (From Scratch!) from Gimme Some Oven

#5

Coconut Rum Punch from A Night Owl Blog

#6

No Bake Banana Rum Cheesecake from Recipe Girl®

#7

Seared Scallops Recipe with Orange Rum Sauce from CiaoFlorentina

#8

Rum Cake from Scratch from Kitchen Nostalgia

#9

Healthy Chocolate & Rum Balls from One Clever Chef

#10

Paula Deen's Rum Pound Cake from food.com

#11

Bacardi Rum Cake: The Only Cake That Gets Better With Age from The Spruce Eats