oat Trends

Highlights

Top 4 restaurant dishesSee More Most popular oat dishes in restaurants
#2 SWEDISH CHOCOLATE OAT BALLS
#4 KIDS ALMOND BUTTER JELLY OAT BOWL
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with oat
#1matcha
#2chocolate chips
#3coffee
#4pumpkin spice
81.55%
#5brownies
77.30%
#6ice cream
70.73%
#7raspberries
42.28%
#8milk
40.71%
#9pumpkin
28.65%
Restaurants Percentage of restaurants that serve oat

0.91%

1,385 of 152,871 Restaurants
Online Recipes Percentage of all online oat recipes

0.23%

3,266 of 1,431,592 Recipes

Overview

oat Growth Over Time How oat has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.0250.050.0750.10.125
Year Over Year OAT growth or decline vs one year ago
25.07%
Yearly Eating Frequency Average yearly consumption of oat per consumer
1.87
Share of Plate The percentage of the average American diet that oat represents
Eat in vs Eat out The popularity of oat at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve oat

0.91%

1,385 of 152,871 Restaurants
Online Recipes Percentage of all online oat recipes

0.23%

3,266 of 1,431,592 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for oat, as well as the food and beverage combinations trending and fading over the past year

spices and herbs Trends Highlights the most popular spices and herbs ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
63.72%
#2cinnamon
17.49%
#3matcha
12.93%
#4pumpkin spice
5.86%
Fastest Rising spices and herbs Ingredients
#1matcha
#2pumpkin spice
81.55%
Fastest Falling spices and herbs Ingredients
#1cinnamon
47.74%
#2chocolate
3.81%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
22.59%
#2pancakes
15.68%
#3bread
14.92%
#4cookies
12%
#5banana bread
11.35%
#6muffins
8%
#7pie
5.51%
#8waffles
3.78%
#9brownies
3.35%
#10chocolate chips
2.81%
Fastest Rising bakery and desserts Ingredients
#1chocolate chips
#2brownies
77.30%
Fastest Falling bakery and desserts Ingredients
#1pancakes
33.94%
#2muffins
21.52%
#3waffles
15.18%
#4bread
13.44%
#5banana bread
10.14%
#6cake
7.76%
#7cookies
7.34%
#8pie
1.5%
beverages Trends Highlights the most popular beverages ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
67.67%
#2smoothie
32.33%
Fastest Rising beverages Ingredients
#1coffee
Fastest Falling beverages Ingredients
#1smoothie
26.83%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
49.64%
#2chia
34.62%
#3almonds
15.74%
Fastest Falling nuts and seeds Ingredients
#1almonds
54.86%
#2chia
48.26%
#3coconut
16.82%
condiments Trends Highlights the most popular condiments ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
79.75%
#2almond butter
20.25%
Fastest Falling condiments Ingredients
#1peanut butter
34.33%
#2almond butter
3.69%
fruits Trends Highlights the most popular fruits ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1blueberries
33.99%
#2strawberries
22.1%
#3raspberries
12.75%
#4bananas
12.75%
#5apple
12.46%
#6berries
5.95%
Fastest Rising fruits Ingredients
#1raspberries
42.28%
Fastest Falling fruits Ingredients
#1bananas
50.12%
#2apple
40.79%
#3strawberries
26.45%
#4berries
22.17%
#5blueberries
3.85%
grains Trends Highlights the most popular grains ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1granola
Fastest Falling grains Ingredients
#1granola
20.75%
vegetables Trends Highlights the most popular vegetables ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
Fastest Rising vegetables Ingredients
#1pumpkin
28.65%
dairy Trends Highlights the most popular dairy ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
Fastest Rising dairy Ingredients
#1milk
40.71%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Rising perishables and prepared Ingredients
#1ice cream
70.73%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose oat compared to all other dishes
fitness
68.80%
clean eating
11.71%
weight loss
7.39%
Diets Over Time The dietary references with oat over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.52527.53032.535
  • Vegan
  • Clean Eating
  • Gluten Free
  • Vegetarian

Restaurant Analysis

A look at the most popular oat dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve oat

0.91%

Cuisine Penetration The most popular restaurant cuisine to feature oat

coffee shop

54%
oat Pricing Analysis Average price of oat across the variously priced restaurants, from cheapest to most expensive
$6.92$4.13$7.91$13.56$13.65AVG$$$$$$$$$$
Most Popular oat Dishes The most notable variations of oat served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Sweet Salty Oats Bowl LB KitchenPortlandMaine
#2 Swedish Chocolate Oat Balls OatMealsNycNew York
#3 Crispy Prawn Butter Oat Flakes Hakkasan New YorkNew YorkNew York
#4 Kids Almond Butter Jelly Oat Bowl LB KitchenPortlandMaine
#5 Honey Oat Latte Black Ring CoffeeLong BeachCalifornia
#6 Oat Thyme Olive Oil Lavosh Crackers BEASTPortlandOregon
#7 Chocolate Cream Pie W Oat Dried Fruit Crust RowHouse RestaurantTopekaKansas
#8 Spiced Oat Crumble Smitten Ice CreamSan FranciscoCalifornia
#9 Fresh Cream Toasted Oat Woodberry KitchenBaltimoreMaryland
#10 Mixed Berry Toasted Oat Crumble Sour Creamlemon Ice Cream CUT by Wolfgang PuckLas VegasNevada
Menu Items How many total instances of oat found in restaurants across the country
1,703
Dish Count Per Menu The average number of oat variations on a restaurant's menu
1.23

Home Cooking

Highlighting the leading online oat recipes and their penetration

Recipe Count How many online recipes exist for oat
3,266
Used As Ingredient How many online recipes use oat as an ingredient
629
Top Online Recipes The most notable variations of oat recipes found online, and how they have performed over the past year
#1

Banana oat energy bites from TipHero

#2

Apple Oat No-Bake Bites from My Kids Lick The Bowl

#3

Chickpea Oat Crackers from My Kids Lick The Bowl

#4

Simple Oat & Pecan Blueberry Crisp from Pinch of Yum

#5

Oat and Date Slice - Conventional Method from Bake Play Smile

#6

Gluten Free Blueberry Breakfast Oat Bars from Petite Allergy Treats

#7

Blueberry Oat Greek Yogurt Muffins from . running with spoons .

#8

Banana Oat Greek Yogurt Pancakes from . running with spoons .

#9

Oat breakfast bars from Elavegan

#10

Carrot Oat Energy Bites from My Kids Lick The Bowl