Mezcal Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Mezcal popularity has changed by -10.06% over the past year. On average, Mezcal is consumed 1.89 times every year. Market adoption for Mezcal in restaurants is 0.88% and it is on 0.01% of recipes.

Mezcal plating ideas from top restaurants

Most popular Mezcal dishes in restaurants. May 2021 data See More
@tequilanyc
Kiki On The River (Miami, Florida)
@epikdave
Xochi (Houston, Texas)
@luisandrew73
Mercadito River North (Chicago, Illinois)
@eri_coronel
Bakan (Miami, Florida)

Fastest rising Mezcal pairings

The fastest rising ingredients, flavors, and drinks with Mezcal. May 2021 data See More
#1mac & cheese
49.09%
#2bread
39.62%
#3agave
24.25%
#4juice
22.08%
#5citrus
15.00%
#6lime
14.08%
#7liqueur
11.43%
#8tacos
11.31%
#9margarita
8.94%

Food Market Overview for Mezcal

Mezcal Growth Over Time

Monitor trends in Mezcal related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.010.020.030.040.050.060.070.08

  • Annual Growth

    Mezcal consumption yearly growth rate
    -10.06%

  • Annual Consumption Frequency

    Mezcal is consumed 1.89 times on average every year
    1.89
  • The percentage of the average American diet that Mezcal represents. May 2021 data

    Market Adoption

  • The popularity of Mezcal at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Mezcal

    Popularity in Restaurants

    0.88%
    5,459 of 621,918 Restaurants
    RestaurantKiki On The River
  • 0.01% of recipes have Mezcal

    Popularity in Recipes

    0.01%
    286 of 4,735,453 Recipes
    Top recipeMezcal Mule
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Mezcal. May 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Mezcal, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1mezcal
36.81%
#2tequila
36.81%
#3margarita
4.37%
#4liqueur
4.28%
#5beer
3.89%
Trending Ingredients and Pairings
#1strawberry banana smoothie
#2caramel macchiato
#3macchiato
#4amber beer
#5guinness
Declining Ingredients and Pairings
#1mexican beer
71.29%
#2hot water
60.47%
#3madeira
59.83%
#4apple juice
56.31%
#5hard seltzer
55.53%
See more beverages trends

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Mezcal, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1citrus
26.22%
#2agave
18.69%
#3lime
14.92%
#4orange
6.58%
#5lime juice
6.16%
Trending Ingredients and Pairings
#1blue crab meat
#2french feta
#3gray salt
#4spanish onion
#5caramel toffee
Declining Ingredients and Pairings
#1mayo
79.09%
#2hot dog
79.07%
#3franks
79.07%
#4nut butter
75.82%
#5pumpkin
75.18%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Mezcal, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1tacos
39.34%
#2bread
14.11%
#3mac & cheese
9.61%
#4tortillas
6.01%
#5ceviche
5.06%
Trending Ingredients and Pairings
#1ladyfinger
#2fajita tortilla
#3chapati
#4chocolate pudding
#5perico
Declining Ingredients and Pairings
#1sashimi
66.34%
#2donuts
58.84%
#3masa
55.72%
#4flan
46.15%
#5chile relleno
45.86%
See more prepared food trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Mezcal

Diets Over Time

The dietary references with Mezcal over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.511.522.533.544.55
  • nut free
  • grain free
  • lactose free
  • vegan

Most popular Mezcal related motivations

The leading motivations and claims consumers choose Mezcal compared to all other dishes. May 2021 data

  • fitness

    2.00%

  • snack

    1.56%
See more diets insights

Restaurant Trends Analysis

Mezcal adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Mezcal Pricing Analysis

Track the average price of Mezcal dishes across all price tiers. May 2021 data
$19.68$23.1$18.37$19.25$18.48AVG$$$$$$$$$$

  • Restaurant Penetration

    0.88% of restaurants serve. May 2021 data
    0.88%

  • Foodservice Cuisine Penetration

    The cuisine that offers Mezcal the most. May 2021 data
    mexican restaurant
    49%

  • Restaurant Menu Analysis

    14217 of menu items containing Mezcal. May 2021 data
    14,217

  • Dish Count Per Menu

    The average number of Mezcal dishes found in menus. May 2021 data
    2.6

Most Popular Mezcal Dishes

Most popular Mezcal posts from restaurants. May 2021 data
@tequilanyc
Kiki On The River (Miami, Florida)
@epikdave
Xochi (Houston, Texas)
@luisandrew73
Mercadito River North (Chicago, Illinois)
@eri_coronel
Bakan (Miami, Florida)
See competition analysis

Home Cooking

Discover Mezcal penetration in home cooking

Most Popular Recipes

The most notable variations of Mezcal recipes found online, and how they have performed over the past year. May 2021 data
How many online recipes exist for Mezcal. May 2021 data

Recipe Count

286
How many online recipes use Mezcal as an ingredient. May 2021 data

Used As Ingredient

276
See more cooking insights