Food & Beverage Industry Trends Highlights

Masa popularity has changed by 36.32% over the past year. On average, Masa is consumed 2.42 times every year. Market adoption for Masa in restaurants is 1.26% and it is on 0.03% of recipes.

Masa plating ideas from top restaurants

Most popular Masa dishes in restaurants. May 2021 data
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Bramhall's Country Store (Plymouth, Massachusetts)
Lou Malnati's (Chicago, Illinois)
Masa Japanese Hibachi (Manchester, New Hampshire)
Masa Japanese Hibachi (Manchester, New Hampshire)

Fastest rising Masa pairings

The fastest rising ingredients, flavors, and drinks with Masa. May 2021 data
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#1juice
44.25%
#2coffee
22.21%
#3chocolate
17.80%
#4mac & cheese
12.26%
#5cheese
12.22%
#6bread
12.11%
#7pizza
9.94%
#8corn
6.19%
#9beer
4.91%

Food Market Overview for Masa

Masa Growth Over Time

Monitor trends in Masa related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.010.020.030.040.050.060.070.08
  • Annual Growth

    Masa consumption yearly growth rate
    36.32%
  • Annual Consumption Frequency

    Masa is consumed 2.42 times on average every year
    2.42
  • The percentage of the average American diet that Masa represents. May 2021 data

    Market Adoption

  • The popularity of Masa at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Masa

    Popularity in Restaurants

    1.26%
    7,857 of 621,918 Restaurants
  • 0.03% of recipes have Masa

    Popularity in Recipes

    0.03%
    1,387 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Masa. May 2021 data

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Masa, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1masa
59.25%
#2bread
9.18%
#3mac & cheese
6.68%
#4pizza
5.8%
#5cake
4.33%
Declining Ingredients and Pairings
#1scrambled eggs
78.83%
#2pretzels
73.91%
#3roast beef
67.48%
#4cheese pizza
66.51%
#5coleslaw
66.51%

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Masa, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1chocolate
13.95%
#2cheese
13.62%
#3corn
12.68%
#4maize
12.68%
#5salsa
12.51%
Declining Ingredients and Pairings
#1avocado salsa
86.95%
#2lard
79.41%
#3apple cider vinegar
78.42%
#4wings
78%
#5chili oil
74.21%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Masa, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1coffee
36.07%
#2water
16.3%
#3beer
12.33%
#4juice
6.06%
#5soda
5.43%
Trending Ingredients and Pairings
#1smirnoff
#2ristretto
#3irish whiskey
#4ginger beer
#5apple juice
Declining Ingredients and Pairings
#1cider
83.62%
#2apple cider
79.97%
#3rum
74.21%
#4sangria
63.22%
#5mezcal
60.11%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Masa

Diets Over Time

The dietary references with Masa over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2101.252.53.7556.257.58.751011.2512.513.751516.2517.5
  • grain free
  • vegan
  • nut free
  • gluten free

Most popular Masa related motivations

The leading motivations and claims consumers choose Masa compared to all other dishes. May 2021 data
  • fitness

    10.88%
  • protein

    4.56%
  • snack

    3.86%

Restaurant Trends Analysis

Masa adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Masa Pricing Analysis

Track the average price of Masa dishes across all price tiers. May 2021 data
$8.2$8.68$7.82$16.61$15.45AVG$$$$$$$$$$
  • Restaurant Penetration

    1.26% of restaurants serve. May 2021 data
    1.26%
  • Foodservice Cuisine Penetration

    The cuisine that offers Masa the most. May 2021 data
    sushi restaurant
    66%
  • Restaurant Menu Analysis

    36774 of menu items containing Masa. May 2021 data
    36,774
  • Dish Count Per Menu

    The average number of Masa dishes found in menus. May 2021 data
    4.68

Most Popular Masa Dishes

Most popular Masa posts from restaurants. May 2021 data
Bramhall's Country Store (Plymouth, Massachusetts)
Lou Malnati's (Chicago, Illinois)
Masa Japanese Hibachi (Manchester, New Hampshire)
Masa Japanese Hibachi (Manchester, New Hampshire)