Margarita Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Margarita popularity has changed by -29.32% over the past year. On average, Margarita is consumed 1.69 times every year. Market adoption for Margarita in restaurants is 5.23% and it is on 0.13% of recipes.

Margarita plating ideas from top restaurants

Most popular Margarita dishes in restaurants. June 2021 data See More
@decayedtothebone
Tequila Mockingbird Inc (Ocean City, Maryland)
@angery_getsfit
El Tapatio Mexican Restaurant (Wilders Grove, North Carolina)
@marilou_b_b
Rockin' Baja Lobster - Old Town (San Diego, California)
@ritter.angie
Lulu's Oyster Bar & Tap House (Indian Rocks Beach, Florida)

Fastest rising Margarita pairings

The fastest rising ingredients, flavors, and drinks with Margarita. June 2021 data See More
#1mac & cheese
28.72%
#2liqueur
25.11%
#3pizza
20.85%
#4tacos
16.01%
#5citrus
12.47%
#6juice
10.32%
#7berries
6.26%
#8fruit juice
6.16%
#9lime
1.85%

Food Market Overview for Margarita

Margarita Growth Over Time

Monitor trends in Margarita related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.10.20.30.40.50.60.70.8

  • Annual Growth

    Margarita consumption yearly growth rate
    -29.32%

  • Annual Consumption Frequency

    Margarita is consumed 1.69 times on average every year
    1.69
  • The percentage of the average American diet that Margarita represents. June 2021 data

    Market Adoption

  • The popularity of Margarita at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Margarita

    Popularity in Restaurants

    5.23%
    32,498 of 621,918 Restaurants
    RestaurantTequila Mockingbird Inc
  • 0.13% of recipes have Margarita

    Popularity in Recipes

    0.13%
    6,057 of 4,735,453 Recipes
    Top recipeRuby Red Grapefruit Margarita
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Margarita. June 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Margarita, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1margarita
68.91%
#2tequila
11.68%
#3beer
5.93%
#4juice
3.51%
#5fruit juice
2.38%
Trending Ingredients and Pairings
#1ristretto
#2tuaca
#3irish whiskey
#4bottled water
#5light lager
Declining Ingredients and Pairings
#1ipa beer
77.39%
#2cherry juice
72.21%
#3miller lite
69.33%
#4heineken
67.97%
#5stella artois
67.86%
See more beverages trends

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Margarita, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1citrus
21.45%
#2lime
15.06%
#3berries
12.67%
#4mayo
8.4%
#5chicken
8.05%
Trending Ingredients and Pairings
#1longan
#2orange vinaigrette
#3vegetable demi glace
#4irish cheddar
#5malted milk
Declining Ingredients and Pairings
#1mayo
91.43%
#2pumpkin spice
73.89%
#3nut flour
73.58%
#4strawberry sauce
72.5%
#5black raspberry
71.31%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Margarita, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1tacos
40.5%
#2pizza
10.06%
#3mac & cheese
9.32%
#4bread
8.17%
#5chips
6.83%
Trending Ingredients and Pairings
#15 cheese pasta
#2hawaiian buns
#3crispy buttermilk chicken
#4panini bread
#5flat rice noodles
Declining Ingredients and Pairings
#1chicken alfredo pasta
90.51%
#2chicken alfredo
85.1%
#3garden salad
77.83%
#4pasta salad
77.44%
#5alfredo pasta
77.13%
See more prepared food trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Margarita

Diets Over Time

The dietary references with Margarita over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '210123456789
  • grain free
  • nut free
  • lactose free
  • vegan

Most popular Margarita related motivations

The leading motivations and claims consumers choose Margarita compared to all other dishes. June 2021 data

  • fitness

    3.28%

  • snack

    2.01%
See more diets insights

Restaurant Trends Analysis

Margarita adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Margarita Pricing Analysis

Track the average price of Margarita dishes across all price tiers. June 2021 data
$14.24$13.03$14.99$12.43$15.91AVG$$$$$$$$$$

  • Restaurant Penetration

    5.23% of restaurants serve. June 2021 data
    5.23%

  • Foodservice Cuisine Penetration

    The cuisine that offers Margarita the most. June 2021 data
    mexican restaurant
    22%

  • Restaurant Menu Analysis

    125127 of menu items containing Margarita. June 2021 data
    125,127

  • Dish Count Per Menu

    The average number of Margarita dishes found in menus. June 2021 data
    3.85

Most Popular Margarita Dishes

Most popular Margarita posts from restaurants. June 2021 data
@decayedtothebone
Tequila Mockingbird Inc (Ocean City, Maryland)
@angery_getsfit
El Tapatio Mexican Restaurant (Wilders Grove, North Carolina)
@marilou_b_b
Rockin' Baja Lobster - Old Town (San Diego, California)
@ritter.angie
Lulu's Oyster Bar & Tap House (Indian Rocks Beach, Florida)
See competition analysis

Home Cooking

Discover Margarita penetration in home cooking

Most Popular Recipes

The most notable variations of Margarita recipes found online, and how they have performed over the past year. June 2021 data
How many online recipes exist for Margarita. June 2021 data

Recipe Count

6,057
How many online recipes use Margarita as an ingredient. June 2021 data

Used As Ingredient

568
See more cooking insights