Hard Seltzer Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Hard Seltzer popularity has changed by 60.96% over the past year. On average, Hard Seltzer is consumed 2.08 times every year. Market adoption for Hard Seltzer in restaurants is 0.68% and it is on 0% of recipes.

Hard Seltzer plating ideas from top restaurants

Most popular Hard Seltzer dishes in restaurants. June 2021 data See More
@mannybrowns
Manny Brown's Langhorne (Middletown Township, Pennsylvania)
@its_lisadawn
Lake Park Diner (Naples, Florida)
@indigoeastend
Bistro 72 (Calverton, New York)
@thefooderyphoenixville
The Foodery Phoenixville (Phoenixville, Pennsylvania)

Fastest rising Hard Seltzer pairings

The fastest rising ingredients, flavors, and drinks with Hard Seltzer. June 2021 data See More
#1tart
#2cake
78.79%
#3lime
58.24%
#4berries
44.03%
#5citrus
37.40%
#6juice
36.60%
#7sandwich
7.40%
#8seltzer
5.96%
#9water
5.58%

Food Market Overview for Hard Seltzer

Hard Seltzer Growth Over Time

Monitor trends in Hard Seltzer related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.0050.010.0150.020.0250.030.0350.040.0450.05

  • Annual Growth

    Hard Seltzer consumption yearly growth rate
    60.96%

  • Annual Consumption Frequency

    Hard Seltzer is consumed 2.08 times on average every year
    2.08
  • The percentage of the average American diet that Hard Seltzer represents. June 2021 data

    Market Adoption

  • The popularity of Hard Seltzer at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Hard Seltzer

    Popularity in Restaurants

    0.68%
    4,216 of 621,918 Restaurants
    RestaurantManny Brown's Langhorne
  • 0% of recipes have Hard Seltzer

    Popularity in Recipes

    0%
    8 of 4,735,453 Recipes
    Top recipeKeto Hard Seltzer Strawberry Slushy
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Hard Seltzer. June 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1hard seltzer
30.13%
#2water
23.14%
#3seltzer
22.93%
#4beer
15.39%
#5juice
2%
Trending Ingredients and Pairings
#1carrot juice
#2hot water
#3pink lemonade
#4mineral water
#5fanta
Declining Ingredients and Pairings
#1energy drinks
87.98%
#2soda water
83.92%
#3mezcal
78.31%
#4club soda
75.22%
#5grapefruit juice
68.04%
See more beverages trends

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1citrus
22.12%
#2berries
18.07%
#3lime
10.59%
#4fruit sours
9.92%
#5mango
7.99%
Trending Ingredients and Pairings
#1pasilla pepper
#2clover honey
#3striped bass
#4portabella mushrooms
#5peanut sauce
Declining Ingredients and Pairings
#1turkey
92.31%
#2tomatoes
82.14%
#3lettuce
81.87%
#4peppermint
80.72%
#5sweet potatoes
79.76%
See more raw ingredients trends

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1bread
15.51%
#2mac & cheese
13%
#3pizza
12.09%
#4cake
10.49%
#5tart
10.27%
Trending Ingredients and Pairings
#1french onion soup
#2lemon cake
#3torte
#4orange cake
#5schnitzel
Declining Ingredients and Pairings
#1apple pie
74.7%
#2chips
70.17%
#3pumpkin pie
69.64%
#4tortillas
68.86%
#5dumplings
67.18%
See more prepared food trends

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Hard Seltzer

Diets Over Time

The dietary references with Hard Seltzer over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2101.252.53.7556.257.58.751011.2512.513.75
  • nut free
  • grain free
  • lactose free
  • gluten free

Most popular Hard Seltzer related motivations

The leading motivations and claims consumers choose Hard Seltzer compared to all other dishes. June 2021 data

  • fitness

    5.29%

  • snack

    1.76%
See more diets insights

Restaurant Trends Analysis

Hard Seltzer adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Hard Seltzer Pricing Analysis

Track the average price of Hard Seltzer dishes across all price tiers. June 2021 data
$12.86$12.09$15.46$7.29$22.07AVG$$$$$$$$$$

  • Restaurant Penetration

    0.68% of restaurants serve. June 2021 data
    0.68%

  • Foodservice Cuisine Penetration

    The cuisine that offers Hard Seltzer the most. June 2021 data
    convenience store
    27%

  • Restaurant Menu Analysis

    25035 of menu items containing Hard Seltzer. June 2021 data
    25,035

  • Dish Count Per Menu

    The average number of Hard Seltzer dishes found in menus. June 2021 data
    5.94

Most Popular Hard Seltzer Dishes

Most popular Hard Seltzer posts from restaurants. June 2021 data
@mannybrowns
Manny Brown's Langhorne (Middletown Township, Pennsylvania)
@its_lisadawn
Lake Park Diner (Naples, Florida)
@indigoeastend
Bistro 72 (Calverton, New York)
@thefooderyphoenixville
The Foodery Phoenixville (Phoenixville, Pennsylvania)
See competition analysis

Home Cooking

Discover Hard Seltzer penetration in home cooking

Most Popular Recipes

The most notable variations of Hard Seltzer recipes found online, and how they have performed over the past year. June 2021 data
How many online recipes exist for Hard Seltzer. June 2021 data

Recipe Count

8
How many online recipes use Hard Seltzer as an ingredient. June 2021 data

Used As Ingredient

3
See more cooking insights