Hard Seltzer Trends, Analytics and Statistics

HighlightsOverviewInnovation AnalysisDiets & TraitsRestaurant Trends AnalysisHome Cooking

Food & Beverage Industry Trends Highlights

Hard Seltzer popularity has changed by 64.57% over the past year. On average, Hard Seltzer is consumed 1.95 times every year. Market adoption for Hard Seltzer in restaurants is 0.61% and it is on 0% of recipes.

Hard Seltzer plating ideas from top restaurants

Most popular Hard Seltzer dishes in restaurants. January 2021 data See More
@mannybrowns
Manny Brown's Langhorne (Middletown Township, Pennsylvania)
@its_lisadawn
Lake Park Diner (Naples, Florida)
@indigoeastend
Bistro 72 (Calverton, New York)
@thefooderyphoenixville
The Foodery Phoenixville (Phoenixville, Pennsylvania)

Fastest rising Hard Seltzer pairings

The fastest rising ingredients, flavors, and drinks with Hard Seltzer. January 2021 data See More
#1tobiko
#2tempeh
#3chuck
#4crawfish
#5tofu
#6cream cheese
#7chestnuts
#8mahi mahi
#9hazelnuts
#10seitan

Food Market Overview for Hard Seltzer

Hard Seltzer Growth Over Time

Monitor trends in Hard Seltzer related conversations over the past year. January 2021 Data
Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '2100.0050.010.0150.020.0250.030.0350.040.045

  • Annual Growth

    Hard Seltzer consumption yearly growth rate
    64.57%

  • Annual Consumption Frequency

    Hard Seltzer is consumed 1.95 times on average every year
    1.95
  • The percentage of the average American diet that Hard Seltzer represents. January 2021 data

    Market Adoption

  • The popularity of Hard Seltzer at home vs at restaurants. The dashed black line represents the breakdown of the industry average. January 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Hard Seltzer

    Popularity in Restaurants

    0.61%
    3,656 of 597,012 Restaurants
    RestaurantManny Brown's Langhorne
  • 0% of recipes have Hard Seltzer

    Popularity in Recipes

    0%
    8 of 4,598,338 Recipes
    Top recipe10 Homemade Hard Seltzer Recipes (Under 100 Calories)
See the full report

Product & Culinary Innovation Analysis

The upcoming food industry trends for Hard Seltzer. January 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top beverages Ingredients and Pairings
#1spiked seltzer
30.41%
#2seltzer
29.62%
#3seltzer water
29.62%
#4water
2.22%
#5juice
1.91%
Trending Ingredients and Pairings
#1iced tea
#2brewed iced tea
#3sparkling mineral water
#4smoothie
#5tea
Declining Ingredients and Pairings
#1tonic water
73.48%
#2tonic
73.48%
#3espresso
51.5%
#4milkshake
42.26%
#5grape juice
39.38%
See more beverages trends

Most Popular alcohol Ingredients and Pairings

Highlights the most popular alcohol ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top alcohol Ingredients and Pairings
#1hard seltzer
55.01%
#2beer
27.9%
#3wine
6.18%
#4vodka
2.02%
#5liqueur
1.61%
Trending Ingredients and Pairings
#1apple brandy
#2pink moscato
#3michelob ultra
#4michelob
#5brandy
Declining Ingredients and Pairings
#1amber beer
82.68%
#2smirnoff
74.85%
#3mexican beer
63.88%
#4mexican lager
63.88%
#5rose wine
61.42%
See more alcohol trends

Most Popular fruits Ingredients and Pairings

Highlights the most popular fruits ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top fruits Ingredients and Pairings
#1berries
20.34%
#2lime
14.14%
#3mango
10.42%
#4cherries
8.07%
#5lemon
7.17%
Trending Ingredients and Pairings
#1asian pear
#2jackfruit
#3apricots
#4cantaloupe
#5peaches
Declining Ingredients and Pairings
#1currants
87.79%
#2clementines
58.6%
#3melon
16.91%
#4black cherries
14.9%
#5pitaya
12.63%
See more fruits trends

Most Popular spices and herbs Ingredients and Pairings

Highlights the most popular spices and herbs ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top spices and herbs Ingredients and Pairings
#1hops
26.76%
#2ginger
12.57%
#3vanilla
12.37%
#4hibiscus flowers
7.81%
#5hibiscus
7.81%
Trending Ingredients and Pairings
#1tapioca
#2masa
#3sweet basil
#4adobo
#5bourbon vanilla
Declining Ingredients and Pairings
#1zest
71.94%
#2chipotle
52.85%
#3chipotle chili
52.85%
#4basil
49.08%
#5peppermint
43.42%
See more spices and herbs trends

Most Popular desserts Ingredients and Pairings

Highlights the most popular desserts ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top desserts Ingredients and Pairings
#1fruit sours
70.22%
#2cake
6.87%
#3ice cream
6.43%
#4biscuits
5.02%
#5caramel
3.79%
Trending Ingredients and Pairings
#1strawberry cheesecake
#2lemon cream
#3strawberry shortcake
#4coffee cake
#5butterscotch
Declining Ingredients and Pairings
#1caramel
87.79%
#2apple pie
62.28%
#3waffles
41.47%
#4sorbet
39.38%
#5biscuits
35.07%
See more desserts trends

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top food Ingredients and Pairings
#1pastry
20.33%
#2bread
19.37%
#3tacos
10.96%
#4tart
10.6%
#5toast
7.54%
Trending Ingredients and Pairings
#1dumpling wrappers
#2wonton wrappers
#3raisin bread
#4calzone
#5soft tacos
Declining Ingredients and Pairings
#1poke
84.14%
#2buns
71.71%
#3chicken wings
52.85%
#4dumplings
50.08%
#5hamburger
44.45%
See more food trends

Most Popular bakery Ingredients and Pairings

Highlights the most popular bakery ingredients with Hard Seltzer, as well as its fastest rising and falling ingredients. Broken down by food category. January 2021 data
Top bakery Ingredients and Pairings
#1sugar
70.45%