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What ingredients, dishes, and motivations are driving the UK's food & beverage scene in 2020?

What ingredients, dishes, and motivations are driving the UK's food & beverage scene in 2020?
  • Create laser sharp marketing plans based on geography: Brighton shows more vegan interest than London, and geographic opportunities abound.

  • Activate your R&D innovation with insights into trending niche ingredients. L-theanine is skyrocketing in popularity as a replacement for CBD's stress relieving qualities; sweet and spicy Gochujang is poised to take over the hot sauce market.

Download the full report for an in-depth look at these trends and so much more.

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Trending Vegan Cuisines
Brain health
South Indian
+97%
Brain health
Burmese
+13%
Consumers in Brighton are 2x more interested in vegan food and beverage than Londoners, while Welsh interest eclipses that of the English by 13%. Our UK Trends Report 2020 investigates the biggest food trends in the UK, and the motivations behind them.

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution.

Brain health
Rice Flour
+50%
Trending GF Flours
Brain health
Chickpea Flour
+12%
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