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2020 looks a whole lot different.

2020 looks a whole lot different.

Last September, we took a look at the nascent era of functional foods. Now, nearly a year later, the world has changed.

What has changed in the functional food & beverage space?

A bite-sized look at some of our findings:

  • Today, recipes addressing functional needs are used 1.5x more than those that don't
  • The fastest rising functional needs are medicinal, with Eastern spices offering popular value

How can food and beverage industry players tap into these emerging trends -in July, 2020 and beyond? Download the report for the full look at these insights and more.

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Interest in Medicinal Food
Brain health
Sickness Treatment
+152%
Brain health
Immune System
+236
50% of all dining occasions center on the functionality of food - up from 33% last year. Our Functional Foods: Revisited report takes a look at what else has changed in the functional food space, and how CPGs, restaurants, and more can plug in.

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution.

Brain health
Smoothie & Juice Bars
57%
Restaurants Featuring Functional Foods
Brain health
Coffee Shops
44%
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