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What's on America's breakfast table?

What's on America's breakfast table?

The most important meal of the day is up +13% YoY in popularity among consumers nationwide. Restaurants, however, aren’t joining the breakfast buzz; breakfast menu listings are down -5% in the last year.

What motivations are driving people to their favorite breakfast dishes? And how can food and beverage industry players tap into emerging breakfast trends -in June, 2020 and beyond?

Download the full report, created in collaboration with the Dairy Alliance, for more.

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Trending Nutritional Choices
Brain health
Cereal Pancakes
+420%
Brain health
Vitamin Smoothie
+59%
Interest in meal-kits for breakfast is up +291% among American consumers. Consumer interest in breakfast is increasing, and restaurants and recipes would do well to pay the category attention - our latest trend report gives actionable insights into *how*.

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution.

Brain health
Cinnamon Buns
+91%
Breakfast Trends
Brain health
Cinnamon Bread
+64%
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