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In the 'kitchen' with Tastewise data scientists: What goes into a Tastewise trend report?

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In the 'kitchen' with Tastewise data scientists: What goes into a Tastewise trend report?

September 9th, 2020
2 min read

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Our data-scientists know the Tastewise AI platform better than anyone. From products and dishes, to their relationship with diets, functions and audience segments (and so much more!), our team uses a data-driven approach to evaluate everything related to trends. The following five criteria center on the questions our platform ‘asks’; our data scientists use these to create the reports you know and love on the industry’s latest food and beverage trends.

In the 'kitchen' with Tastewise data scientists: What goes into a Tastewise trend report?

At Tastewise, we’re passionate about connecting food, technology and data. We understand that a product is so much more than its ingredients; the need a product serves, the benefit it adds, and the experience it creates all contribute to its identity and success moving forward. Our AI platform analyzes billions of real-time food data points – including menus, reviews, home recipes and social media content – to provide in-depth insights into what is significant for consumers. 

Our data-scientists know the Tastewise AI platform better than anyone. From products and dishes, to their relationship with diets, functions and audience segments (and so much more!), our team uses a data-driven approach to evaluate everything related to trends. The following five criteria center on the questions our platform ‘asks’; our data scientists use these to create the reports you know and love on the industry’s latest food and beverage trends. 

  • Restaurant Buy-In: Restaurant kitchens often signal contemporary culinary taste; something finding traction on restaurant menus can indicate that its popularity is likely to rise elsewhere. Are cutting-edge chefs, restaurants, and thought leaders taking advantage of the product and/or its qualities, indicating that the product is on the cusp of nationwide recognition?

  • Consumer Buy-In: Interest in a product can be gauged by how consumers talk about it online. Are consumers talking about the product’s ingredients, benefits or uses on social media, and are they engaging with these qualities at home, in restaurants, or both? Are people joining the conversation over time, and do we expect relevance in the long-term?

  • Need: Consumers make purchases to fulfill needs both specific to their situation and guided by societal trends. Does the product clearly address the macro and micro needs of its intended audience? Are the addressed needs big enough and continuing to grow?

  • Audience Positioning: The better a brand understands its audience, the more relevant and wide-reaching the product can be. Is a product or dish designed for a specific audience’s needs? Is it significant across audiences? The 'Je Nes Se Quoi' : Data shows us a lot, but there is also an art to innovation. Does the design of the product and the experience of consuming it make it worthwhile, unique, and enjoyable to the consumer? Does the product offer something special to its category, or the market more broadly?

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